In today’s digital world, intentional business branding is the lifeblood of any company. And while it usually is thought of as creating a logo with a specific color palette and design, the reality is that true business branding goes beyond what can be printed on a product or displayed on a company website. At its heart, business branding is a multi-elemental process that seeks … [Read more...] about The Making of a Name
Bruce Logan
B&P Announces Three New Hires
B&P Advertising, Media and Public Relations recently added three new employees to its creative and public relations teams. An industry veteran Bruce Logan has been hired as the agency’s creative director, and former B&P staffer Chris Smith rejoins the team as a copy writer and broadcast producer. Logan joins B&P from Los Angeles where he most recently worked … [Read more...] about B&P Announces Three New Hires