Nevada Business Magazine

The Decision Maker's Magazine

Elizabeth Trosper

The Making of a NameBranding with Intention

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In today’s digital world, intentional business branding is the lifeblood of any company. And while it usually is thought of as creating a logo with a specific color palette and design, the reality is that true business branding goes beyond what can be printed on a product or displayed on a company website. At its heart, business branding is a multi-elemental process that seeks … [Read more...] about The Making of a Name

Trosper Public Relations Announces New Social Media Specialist

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HENDERSON, Nev. — Trosper Public Relations is pleased to welcome Gabby Alegret as its new Social Media Specialist. In this new role, Alegret is responsible for creating and maintaining content across all social platforms for a variety of clients and providing assessments of their social media demographics and performance. Alegret began her social media career early; she … [Read more...] about Trosper Public Relations Announces New Social Media Specialist

Last WordWhat Are You Thankful For?

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Tonya Wagle Vice President of Business DevelopmentFirst Savings Bank “I am grateful for my wonderful family, friends, clients, and colleagues, both past and present. I would be lost without them during this past year. Life is short. Things can be replaced but people cannot.” Julia Franks Chief Strategy OfficerJewish Nevada “That every day I get to do … [Read more...] about Last Word

Last WordWhat are your Hopes for 2020?

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Alan Garrett CEOCarson Tahoe Health “To improve the health and well-being of all Nevadans. In doing so we must challenge the status quo and innovate to ensure access, improve outcomes and foster a health network where people are the priority.” Elizabeth Trosper OwnerTrosper Public Relations “I hope and pray for a kinder world as well as health and happiness … [Read more...] about Last Word

Industry FocusMarketing

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Those in marketing know, better than most, that change is inevitable. They track those changes and stay ahead of them to the benefit of their clients. As their industry undergoes changes, marketers adapt and revise their strategies in order to thrive. Recently, executives representing marketing in Nevada met at the Las Vegas offices of City National Bank to discuss the industry … [Read more...] about Industry Focus

Trosper Communications, LLC Celebrates Continued Growth

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Trosper Communications, LLC is excited to announce the addition of MacKenzie Ruta as an account executive. Ruta will oversee the public relations and social media efforts for the agency's non-profit and energy clients. "MacKenzie is a welcomed addition to our team," said Elizabeth Trosper, principal of Trosper Communications. "With years of experience and a passion for the … [Read more...] about Trosper Communications, LLC Celebrates Continued Growth

Trosper Communications Promotes From Within

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Trosper Communications, LLC, is pleased to announce the promotion of McKenzie Clemens. Clemens moves into her new role as an assistant account executive. In this new position, Clemens will assist with the public relations and social media efforts for the agency’s non-profit, public safety and business-to-business clients. “McKenzie’s dedication and commitment to excellence … [Read more...] about Trosper Communications Promotes From Within

Industry Focus: Marketing

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Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing

How Will Senator Harry Reid’s Retirement Affect Nevada?

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“The state got a lot of recognition in Washington but what long-term projects did he bring to Nevada while in office? Nevada is better off without him, we can do much better.” Jeffrey Lowden | President, Sky West Real Estate Services “Senator Harry Reid’s retirement will have a profound effect on our state. It will take years to accumulate the power and prestige Senator … [Read more...] about How Will Senator Harry Reid’s Retirement Affect Nevada?

What has the greatest potential to improve Nevada’s economy?

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“Quality education and healthcare are key to the diversification of our employment base, which will bring businesses and individuals to Southern Nevada and positively impact our economy.” Joselyn Cousins • Vice President, Community Development, United Way of Southern Nevada “Not a single event or government program will solve Nevada’s economic problems, but understanding … [Read more...] about What has the greatest potential to improve Nevada’s economy?