Northern Nevada is experiencing a strong and steady recovery from the recent economic downturn caused by the pandemic. The region’s economy has bounced back as a result of diversification and the relocation and expansion of new companies bringing high-quality, high-paying jobs to Northern Nevada. This didn’t happen by accident. It’s the intentional work of the Economic … [Read more...] about How EDAWN Makes Northern Nevada One of the Most Competitive Business Environments in the Nation
Abbi Whitaker
Women to Watch 2023
Women leaders are unique in a number of ways. Facing challenges that differ significantly from their male counterparts, women in industry typically juggle an active family life with a busy business schedule. The women in the following pages put the "class" in the 2023 Class of Women to Watch. They are tenacious and powerful women who are leaders in their chosen … [Read more...] about Women to Watch 2023
The Making of a NameBranding with Intention
In today’s digital world, intentional business branding is the lifeblood of any company. And while it usually is thought of as creating a logo with a specific color palette and design, the reality is that true business branding goes beyond what can be printed on a product or displayed on a company website. At its heart, business branding is a multi-elemental process that seeks … [Read more...] about The Making of a Name
Ragan Communications Names Abbi Whitaker as One of America’s Best Communicators and Community Philanthropists
Abbi Whitaker, founder and president of The Abbi Agency, has been honored by Lawrence Ragan Communications, Inc. as one of America’s top communications professionals—and one of its most giving. Whitaker was recently recognized by the leading publisher in communications (more popularly known as Ragan) with its “Community Giver Award” for her tireless contributions to the State … [Read more...] about Ragan Communications Names Abbi Whitaker as One of America’s Best Communicators and Community Philanthropists
Coming Up…Multiple Generations in the Workplace
Nevada businesses are operating in a unique era. People are living longer, healthier lives, and therefore they’re not leaving the workforce as soon as they once did. As a result, there are currently four generations working together, bringing unique strengths to the workplace, as well as new challenges. In some ways, people working together are simply people working … [Read more...] about Coming Up…
Creating a Brand: Business Marketing 101
When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
NCET State of Digital Marketing Panel
Who: Nevada’s Center for Entrepreneurship and Technology (NCET) is a member-supported nonprofit organization that produces networking events to help individuals and businesses explore and use technology. What: NCET is bringing together some of the top minds in marketing for a panel discussion on the current state of digital marketing. The panel includes: • Abbi … [Read more...] about NCET State of Digital Marketing Panel
New Brand, New Building for The Abbi Agency
Reno — The Abbi Agency, Reno’s leading digital engagement, public relations and creative agency, has unveiled a new brand in tandem with its move into a new office location in the heart of Reno’s Midtown district. Now located at 1385 Haskell Way, The Abbi Agency is showcasing the company’s maturation into a full-service agency with a new logo and a larger building. The Abbi … [Read more...] about New Brand, New Building for The Abbi Agency
The Abbi Agency Hires New Account Coordinator
Award-winning firm welcomes Laura Davis to the team RENO, Nev. - The Abbi Agency is excited to announce Account Coordinator Laura Davis to the team. With the digital engagement firm’s rapid growth this past year, the state-based agency, with offices in both Reno and Las Vegas, is staffing up. Davis brings a wealth of experience from various corners of the media world. Her … [Read more...] about The Abbi Agency Hires New Account Coordinator
Family Owned Businesses 2014
Congratulations to the 2014 Family Owned Business Finalists It isn’t easy running a business, especially a family-owned business. Late hours, little to no salary and foregoing vacations can sometimes be exacerbated by family squabbles and employees that know the boss just a little too well. Nevertheless, family-owned businesses are the backbone of Nevada’s economy. This … [Read more...] about Family Owned Businesses 2014
Industry Focus: Economic Development
Economic Development has been a buzz-word in Nevada for the past several years. Since the recession hit, moving-in and retaining companies has become imperative to the health of Nevada. Recently, executives representing various economic development agencies throughout the state met to discuss these issues. Connie Brennan, publisher of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Economic Development