LAS VEGAS (June 2026) – AREA15, the world’s first purpose-built destination for immersive entertainment located parallel to the Las Vegas Strip, invites guests to celebrate summer with two exclusive fireworks viewing experiences aboard LIFTOFF, the district’s 130-foot-tall open-air panoramic observation ride. Taking place Saturday, June 27 and Saturday, July 4, the … [Read more...] about AREA15 Announces Fireworks Viewings Aboard LIFTOFF Observation Ride, Saturday, June 27 & Saturday, July 4
Las Vegas Strip
AREA15 Debuts Eye Dropper, 200-Foot-Tall Psychedelic Thrill Ride
LAS VEGAS (June 2026) – AREA15 announces Eye Dropper, the towering 200-foot-tall psychedelic thrill ride, is now open inside Zone 2. Transforming the classic drop tower into a cinematic, story-driven experience inspired by trippy art and altered states of perception, Eye Dropper delivers multiple high-intensity sensations. The opening arrives as AREA15 sees its visitation … [Read more...] about AREA15 Debuts Eye Dropper, 200-Foot-Tall Psychedelic Thrill Ride
AREA15, Las Vegas Aces Announce 12-Month Partnership Celebrating Southern Nevada Pride, Community, Fan Engagement
LAS VEGAS (June 2026) — AREA15, the world's first purpose-built immersive entertainment district, and the Las Vegas Aces, the WNBA's premier franchise and three-time WNBA Champions, today announced a new partnership that brings together two iconic Las Vegas brands united in their shared commitment to community, innovation and unforgettable experiences. Spanning 30 acres … [Read more...] about AREA15, Las Vegas Aces Announce 12-Month Partnership Celebrating Southern Nevada Pride, Community, Fan Engagement
Dinosaur Outpost Kicks Off Summer With New Interactive Vet Clinic Exhibit
LAS VEGAS – Dinosaur Outpost, a premier family-friendly attraction known for its immersive prehistoric adventures, is excited to announce the opening of the new interactive vet clinic experience. Now open to the public, the new exhibit allows guests to become dinosaur caretakers as they tend to dinosaur “patients” at the venue. As guests step into their roles as dinosaur … [Read more...] about Dinosaur Outpost Kicks Off Summer With New Interactive Vet Clinic Exhibit
AREA15 to Host Mega Block Party Featuring Cash Cash, Saturday, June 20
LAS VEGAS (May 2026) – AREA15, the pulse-pounding hub of experiential art and entertainment located minutes from the Las Vegas Strip, invites locals and visitors alike to its biggest block party to date featuring electronic music trio Cash Cash and other performances. Taking place on Saturday, June 20 from 6 to 10 p.m., the Mega Block Party will sprawl from A-Lot into the … [Read more...] about AREA15 to Host Mega Block Party Featuring Cash Cash, Saturday, June 20
AREA15 Announces Bonnie Weber as New President
LAS VEGAS (May 2026) – AREA15, the world’s first purpose-built destination for immersive entertainment located parallel to the Las Vegas Strip, announces Bonnie Weber as its new president. Bringing decades of leadership experience across the global attractions and theme park industry, Weber has consistently driven operational excellence, elevated guest experiences and delivered … [Read more...] about AREA15 Announces Bonnie Weber as New President
The Evel Knievel Experience Announces June 27 Opening Date in Las Vegas Arts District
LAS VEGAS (May 8, 2026) – The Evel Knievel Experience: An Interactive Museum of America’s Original Daredevil announces tickets are on sale now for its June 27 opening date in Downtown Las Vegas’ Arts District. This bold new attraction will delight longtime fans and curious visitors from around the world with unmatched insights into the life, legacy and cultural impact of one of … [Read more...] about The Evel Knievel Experience Announces June 27 Opening Date in Las Vegas Arts District
The LINQ Promenade Honors World Ovarian Cancer Day With High Roller Lighting, May 8
For assets, click here LAS VEGAS – The LINQ Promenade will shine a powerful light of remembrance and awareness as the High Roller Observation Wheel, one of the most recognizable landmarks on the Las Vegas Strip, glows teal on Friday, May 8 in recognition of World Ovarian Cancer Day, honoring those impacted by ovarian cancer and the memory of Las Vegas community member … [Read more...] about The LINQ Promenade Honors World Ovarian Cancer Day With High Roller Lighting, May 8
AREA15 Unveils Theatrical Dining Experience at Oddyssey Manor With Elaborate Cocktails, Characters, Cuisine
LAS VEGAS (May 2026) – AREA15 introduces the most elevated way to experience Oddyssey Manor with its an all-encompassing, theatrical dining event. Epicurean enthusiasts who opt for the Manor’s Ultimate Party Guest experience will discover a realm where craft cocktails, curated cuisine and live performance unfold in tandem. Inspired by AREA15’s hidden lore, Oddyssey Manor is … [Read more...] about AREA15 Unveils Theatrical Dining Experience at Oddyssey Manor With Elaborate Cocktails, Characters, Cuisine
AREA15 Invites Beauty Enthusiasts to “Summer Glow Up” Pop-Up Experience With Playlab Beauty, May 25-26
LAS VEGAS (May 2026) – AREA15, the world’s first purpose-built destination for immersive entertainment located parallel to the Las Vegas Strip, invites beauty enthusiasts to “Summer Glow Up,” a two-day pop-up experience curated by PlayLab Beauty, taking place Monday, May 25 and Tuesday, May 26 from 1 to 8 p.m. inside The Portal. Designed as a showcase of trending global beauty, … [Read more...] about AREA15 Invites Beauty Enthusiasts to “Summer Glow Up” Pop-Up Experience With Playlab Beauty, May 25-26
AREA15 to Celebrate “May the Fourth,” Cinco De Mayo With Two Nights of Themed Programming, Cocktails, Campus-Wide Activations
LAS VEGAS (April 2026) – AREA15, the pulse-pounding hub of experiential art and entertainment situated parallel to the Las Vegas Strip, will welcome the first week of May with two distinct, high-energy celebrations for “May the 4th be with You,” otherwise known as “Star Wars” Day, and Cinco de Mayo. Taking place on consecutive nights, the events invite guests to experience the … [Read more...] about AREA15 to Celebrate “May the Fourth,” Cinco De Mayo With Two Nights of Themed Programming, Cocktails, Campus-Wide Activations
Watch Parties Across Las Vegas Blvd and Downtown Will Celebrate the NASCAR Hauler Parade
LAS VEGAS - As the NASCAR Hauler Parade rolls through the city to kick off race weekend, dozens of Las Vegas businesses are joining the celebration with official watch parties, food and drink specials, and exclusive race giveaways for fans. On Friday, March 13, the Las Vegas Strip and the vibrant Downtown Las Vegas Arts District will transform into a citywide celebration as … [Read more...] about Watch Parties Across Las Vegas Blvd and Downtown Will Celebrate the NASCAR Hauler Parade
AREA15 Opens Oddyssey, an Underground Nightlife Concept Built for the Post-Mega-Club Era
LAS VEGAS (March 2026) – AREA15 officially unveils Oddyssey, a nightlife concept that trades velvet-rope spectacle for immersive, room-to-room discovery. Designed as a series of interconnected chambers and corridors rather than a single cavernous dance floor, Oddyssey invites both intimacy and exploration and is built for a generation craving presence over posing and experience … [Read more...] about AREA15 Opens Oddyssey, an Underground Nightlife Concept Built for the Post-Mega-Club Era
NASCAR Hauler Parade Returns to the Las Vegas Strip to Kick Off the Pennzoil 400 Weekend
LAS VEGAS - The NASCAR Hauler Parade will once again take over the Las Vegas Strip as Las Vegas Motor Speedway officially kicks off the 2026 Pennzoil 400 presented by Jiffy Lube NASCAR Cup Series race weekend. Beginning at 4:30 p.m. on Friday, March 13, fans can watch the famed NASCAR Cup Series haulers make their anticipated journey through Las Vegas. The haulers will roll … [Read more...] about NASCAR Hauler Parade Returns to the Las Vegas Strip to Kick Off the Pennzoil 400 Weekend
The Rise of Experiential-Based Retail in NevadaChallenges and Opportunities
It’s no secret that the face of retail has changed significantly over the past 10-plus years. Gone are the days of cluttered clothing racks, the pandemic made online shopping boom. But don’t discount brick-and-mortar businesses just yet. In-store shoppers want something more than traditional retail, and developers are thinking creatively about how to get people on their … [Read more...] about The Rise of Experiential-Based Retail in Nevada