Why will someone drive across town to shop at Target, pay extra for a Tidal subscription, or exclusively wear Nike shoes? Brand loyalty has a formidable influence while in a check-out line. A logo as small and simple as Nike’s swoosh can evoke strong feelings and get consumers to pull out their credit cards quickly. That’s the power of a brand – and why branding, now more than … [Read more...] about The Art of Building a Brand
Mike Draper
Industry FocusMarketing
Those in marketing know, better than most, that change is inevitable. They track those changes and stay ahead of them to the benefit of their clients. As their industry undergoes changes, marketers adapt and revise their strategies in order to thrive. Recently, executives representing marketing in Nevada met at the Las Vegas offices of City National Bank to discuss the industry … [Read more...] about Industry Focus