When starting a business many think coming up with a name, developing a logo or even crafting a slogan or catchphrase is the extent of branding. The reality is, there is so much more. “It’s a mistake to think, ‘My brand is my graphic identity,’” said Flip Wright, executive vice president of strategy and innovation at Wide Awake. “That’s a very small part of the overall mix. … [Read more...] about Creating a Brand: Business Marketing 101
Wide Awake
Around the State: February 2015
Reno-Tahoe Airport Announces Daily Route to New York The Reno-Tahoe Airport Authority recently announced a non-stop daily service between New York and Reno on JetBlue Airlines. The route will begin May 28th of this year and is the first ever daily, non-stop service between Reno-Tahoe and the John F. Kennedy International Airport. Hometown Health Purchases OneHealth … [Read more...] about Around the State: February 2015
The Glenn Group Launches Sister Agency Focused on Gaming Clients Wide Awake, Modern Marketing for Gaming Properties
Las Vegas – After 45 years of working with more than 50 gaming clients around the country, The Glenn Group, with offices in Las Vegas and Reno, is launching a sister agency called Wide Awake with the sole purpose of helping gaming properties innovate, differentiate and master the modern marketing landscape. Wide Awake will bring all the history, experience, talent and … [Read more...] about The Glenn Group Launches Sister Agency Focused on Gaming Clients Wide Awake, Modern Marketing for Gaming Properties