MassMedia Marketing, Advertising, PR, a Las Vegas–based integrated marketing, advertising and public relations agency, announced today the hiring of Kristen Carter as its Media Director. Carter’s appointment marks a significant investment in the continued expansion of MassMedia’s paid media practice and its commitment to delivering measurable, scalable growth for … [Read more...] about MassMedia Accelerates Paid Media Capabilities With Leadership Appointment of Kristen Carter
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The Art of Building a BrandHow Top Nevada Firms are Keeping Up with – and Leading the Charge on – Brand Evolution
Why will someone drive across town to shop at Target, pay extra for a Tidal subscription, or exclusively wear Nike shoes? Brand loyalty has a formidable influence while in a check-out line. A logo as small and simple as Nike’s swoosh can evoke strong feelings and get consumers to pull out their credit cards quickly. That’s the power of a brand – and why branding, now more than … [Read more...] about The Art of Building a Brand
MassMedia Marketing + Advertising + PR Celebrates 27 Years of Empowering Growth and Delivering Measurable ResultsAgency acquires new Las Vegas headquarters and opens satellite office in Phoenix.
Las Vegas – MassMedia Marketing + Advertising + PR, a 100% women-owned, full-service advertising, marketing, and public relations agency based in Las Vegas, is proud to celebrate 27 years of empowering growth and delivering measurable results for its clients, employees, and the communities it serves. Since its founding in 1997 by Paula Yakubik, the agency has grown from a … [Read more...] about MassMedia Marketing + Advertising + PR Celebrates 27 Years of Empowering Growth and Delivering Measurable Results
The Last WordHow Do You Maintain Your Company Culture?
Rob Gaedtke President and CEO KPS3 “Culture isn’t something you maintain. It adapts and changes with new and different working styles. All we can do as leaders is keep it pointed in the right direction with values we never budge on.” Paula Yakubik Partner MassMedia “We maintain our company culture by fostering strong communication, inclusivity, and regular team … [Read more...] about The Last Word
MassMedia Elevates Seasoned Public Relations Veteran Stephanie Ceccarelli to Partner
LAS VEGAS (November 29, 2023) – MassMedia Marketing, Advertising and PR, a digital-first media and public relations agency in Las Vegas, announces the elevation of Stephanie Ceccarelli, vice president of public relations at MassMedia, to partner. This strategic move recognizes Ceccarelli's more than two decades of outstanding contributions to the field of public relations and … [Read more...] about MassMedia Elevates Seasoned Public Relations Veteran Stephanie Ceccarelli to Partner
Brooke Snelling Elevated to Vice President of Client Engagement & Success at MassMedia
LAS VEGAS (September 18, 2023) – MassMedia Marketing, Advertising and PR, a digital-first media and public relations agency in Las Vegas, announced today that Brooke Snelling has been elevated to Vice President of Client Engagement & Success. In her new role, Brooke leads the Client Success and Engagement team and serves as the head of accounts at MassMedia, where she … [Read more...] about Brooke Snelling Elevated to Vice President of Client Engagement & Success at MassMedia
MassMedia Breaks Down Newest Advertising Platforms in Upcoming Webinar Designed for Business Leaders
Zak Krassin, Digital Marketing Director at MassMedia, to Discuss Innovative Ways for Businesses to Connect to Their Target AudiencesTWEET IT: @MassMediaCC hosts a FREE webinar to inform business leaders on innovative ways to connect with their target audiences. #ConnectedTV #OTTWHAT:MassMedia, a full-service provider of public relations, advertising and marketing … [Read more...] about MassMedia Breaks Down Newest Advertising Platforms in Upcoming Webinar Designed for Business Leaders
MassMedia Earns Prestigious Pinnacle Award
LAS VEGAS – The Public Relations Society of America (PRSA) Las Vegas Valley Chapter honored MassMedia with a prestigious Pinnacle Award for its media relations campaign involving the Deaf Studies program at Nevada State College. The award was presented to MassMedia Public Relations Director Dave Sheehan during the annual awards ceremony at the Golden Nugget. The Nevada State … [Read more...] about MassMedia Earns Prestigious Pinnacle Award
Catholic Charities of Southern Nevada Receives Season’s Largest Food Donation
LAS VEGAS – MassMedia presented more than 78,000 food items to Catholic Charities of Southern Nevada, once again becoming the largest donor to the non-profit group that benefits thousands of area residents regardless of race, religion or creed. A full-service public relations, advertising and marketing firm, MassMedia started its annual food drive in 2006 and is the … [Read more...] about Catholic Charities of Southern Nevada Receives Season’s Largest Food Donation
Industry Focus: Marketing
Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing
MassMedia Wins Las Vegas Innovation Marketing Association Award for Best Email Program
LAS VEGAS – MassMedia, an award-winning advertising agency in Henderson, was honored for the agency’s work for Support Las Vegas Dome by the Las Vegas Innovation Marketing Association (LVIMA) at the 2016 LVIMA Awards on December 8, 2016. MassMedia took home the award for Best Email Program in recognition of the firm’s compelling email strategy demonstrating public support … [Read more...] about MassMedia Wins Las Vegas Innovation Marketing Association Award for Best Email Program
MassMedia Names Casey Floyd to Vice President of Integrated Marketing
MassMedia Names Casey Floyd to Vice President of Integrated Marketing LAS VEGAS – Kassi Belz, president of MassMedia, a full-service public relations, advertising and national marketing firm, announced the agency has named Casey Floyd to vice president of integrated marketing. In his new role, Floyd guides an experienced team of marketing professionals in developing … [Read more...] about MassMedia Names Casey Floyd to Vice President of Integrated Marketing
The Dream Flight Launches Event to Benefit Miracle Flights and Nevada Partnership for Homeless Youth, May 14
Charitable event raises funds to help children and at-risk teens; Winners receive west coast foodie excursion in private plane LAS VEGAS – “The Dream Flight,” a charitable fundraiser created by local influencers including Raw Fitness, Cirrus Aviation and The Refined Agency, launches May 14, and will offer a chance for lucky winners to win a west coast foodie flight on a … [Read more...] about The Dream Flight Launches Event to Benefit Miracle Flights and Nevada Partnership for Homeless Youth, May 14
MassMedia Expands Media Relations Team with Growth of Clientele
LAS VEGAS — MassMedia, a national full-service public relations, advertising and marketing firm, announces expansion of its media relations team who bring extensive knowledge in multi-media journalism. The expanded team includes Jennifer Bradley, media relations director, and Robert Kennedy and Jessica Lovell as media relations specialists. “MassMedia prides itself on … [Read more...] about MassMedia Expands Media Relations Team with Growth of Clientele
VEA to Host EVCS Ribbon Cutting Ceremony with Governor Sandoval
WHO: Valley Electric Association, Inc. (VEA) Nevada Governor Brian Sandoval Tom Husted, CEO of VEA WHAT: VEA will be hosting a ribbon cutting ceremony announcing the opening of an Electric Vehicle Charging Station (EVCS) in Beatty, with Nevada Governor Brian Sandoval in attendance. WHEN: Tuesday, March 1, 2016 12:00 p.m. WHERE: 550 US-95, Beatty, NV … [Read more...] about VEA to Host EVCS Ribbon Cutting Ceremony with Governor Sandoval