Why will someone drive across town to shop at Target, pay extra for a Tidal subscription, or exclusively wear Nike shoes? Brand loyalty has a formidable influence while in a check-out line. A logo as small and simple as Nike’s swoosh can evoke strong feelings and get consumers to pull out their credit cards quickly. That’s the power of a brand – and why branding, now more than … [Read more...] about The Art of Building a Brand
Paula Yakubik
The Last WordHow Do You Maintain Your Company Culture?
Rob Gaedtke President and CEO KPS3 “Culture isn’t something you maintain. It adapts and changes with new and different working styles. All we can do as leaders is keep it pointed in the right direction with values we never budge on.” Paula Yakubik Partner MassMedia “We maintain our company culture by fostering strong communication, inclusivity, and regular team … [Read more...] about The Last Word
MassMedia Names Two New Partners to Agency Leadership
HENDERSON – MassMedia Corporate Communications, a leading advertising, marketing and public relations firm in Nevada, announced the appointment of two new partners to the agency’s leadership team. Lisa Montague and Casey Floyd have joined current partners Georgeann Pizzi, who was named partner in 2016, and Paula Yakubik, owner and managing partner at MassMedia. Both Montague … [Read more...] about MassMedia Names Two New Partners to Agency Leadership
Industry Focus: Marketing
Marketing agencies in the Silver State are adapting to rapid changes within their industry to meet client expectations. Recently, Nevada leaders in advertising and public relations met at the Las Vegas offices of City National Bank to share new and changing trends and how they affect the industry. Connie Brennan, publisher and CEO of Nevada Business Magazine, served as … [Read more...] about Industry Focus: Marketing
MassMedia Wins Silver at Las Vegas American Advertising Awards
LAS VEGAS – MassMedia Corporate Communications, a full-service provider of public relations, advertising and marketing communications in Henderson recently won a Silver ADDY during the 2017 American Advertising Awards in Las Vegas. Hosted by the Las Vegas chapter of the American Advertising Federation, the awards ceremony inside Cabaret Jazz at The Smith Center celebrated … [Read more...] about MassMedia Wins Silver at Las Vegas American Advertising Awards
MassMedia Collects 10,000 Pounds of Food for Valley’s Hungry
Marketing Firm Completes 16th Annual Feeding the Masses Food Drive LAS VEGAS – MassMedia Corporate Communications, a full-service public relations, advertising, and marketing firm based in Henderson, Nevada, collected 10,000 pounds of food and supplies for Catholic Charities of Southern Nevada during the firm’s 16th Annual Feeding the Masses Thanksgiving Food Drive. The … [Read more...] about MassMedia Collects 10,000 Pounds of Food for Valley’s Hungry
MassMedia Names Georgeann Pizzi Partner
Henderson - MassMedia Corporate Communications, a full-service provider of public relations, advertising and marketing communications, announced that is has named Georgeann Pizzi as partner. Pizzi, who has been with MassMedia for more than seven years, serves as a Senior Vice President where she plans and executes strategic communications campaigns that include media buying … [Read more...] about MassMedia Names Georgeann Pizzi Partner