LAS VEGAS – (April 23, 2025) – B&P, a full-service advertising, media and public relations agency, has promoted Shannon Sarver to creative director, Sal Munoz to associate creative director, and Christopher Jones to senior art director.
Sarver has 30 years of advertising agency experience, with nearly 20 of those years at B&P. Most recently serving as associate creative director, she has focused on guiding teams to find targeted creative solutions for B&P’s clients. Throughout her career, she has specialized in strategic planning, creative concept development and copywriting across print, broadcast, digital and outdoor media. Her extensive portfolio includes building successful brands for diverse clients in the hospitality, health care, financial services, gaming and nonprofit sectors. As an accomplished broadcast producer, she has overseen productions of all scales for television, radio and online platforms.
Munoz steps into the associate creative director role with 24 years of design expertise, most recently serving as an art director at B&P. Throughout his career spanning several agencies, Munoz has specialized in developing compelling visual frameworks for health care and gaming industry clients. His approach focuses on crafting meaningful, memorable brand experiences that drive growth through strategic visual storytelling. An accomplished artist outside the agency world, Munoz brings a refined aesthetic sensibility informed by his work in painting and sculpture, as well as his passion for contemporary art.
Jones has been with B&P for nearly three years, previously holding the position of art director. He brings a problem-solving approach and expertise in visual communication disciplines. With a deep understanding of marketing and creative strategies, he has contributed to brand positioning, digital creations and various products for local and national organizations. He is particularly interested in the intersection of popular culture with design and technology, bringing a unique perspective to B&P’s work for its clients.
“We’re thrilled to elevate these highly qualified people from within our art department to form a dynamic creative leadership team,” said Chris Smith, executive creative director. “Their talent and dedication will be invaluable as we continue to deliver innovative and impactful campaigns for our clients.”
Having worked within B&P’s collaborative environment, all three leaders understand the agency’s distinctive approach to design and creative problem-solving. Their deep familiarity with B&P’s clients, culture and strategic processes makes them uniquely qualified to step into these expanded roles. As Smith added, “ Completing the team, these professionals can seamlessly blend strategic thinking with creative execution while maintaining the high standards our clients expect from B&P.”
About B&P
B&P is a full-service advertising, media and public relations agency serving a broad range of local, regional and national clients in such categories as hospitality, gaming, technology, health care and real estate. The agency’s scope of services includes consulting, strategic planning, advertising, design, public relations, community outreach, special events, and media planning and buying. For more information, call (702) 967-2222 or visit www.bpadlv.com.
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