LAS VEGAS – Bar & Restaurant Expo, the leading event for food and beverage professionals, is thrilled to announce a keynote presentation by the legendary Dale DeGroff, Founder of DeGroff Spirits, Author of The New Craft of the Cocktail, and Partner in Beyond the Glass. The keynote session, titled “Beyond the Glass – Exploring Unexpected Directions in Beverage Innovation,” will take place on Wednesday, March 26, 2025, from 11:00 am to 11:45 am PDT at the Las Vegas Convention Center, South Hall.
As the beverage industry continues to evolve, operators are searching for fresh ideas to increase profitability and enhance guest experiences. DeGroff, known as “King Cocktail” for his pioneering influence in modern mixology, will dive into strategies that go beyond traditional beverage programs. His session will highlight actionable insights on how to maximize impact, optimize efficiency, and differentiate in a competitive market, showcasing how bold innovation can transform beverage programs into powerful business advantages.
“We are honored to welcome Dale DeGroff to the Bar & Restaurant Expo 2025 stage,” said Tim McLucas, Market Leader, Hospitality Group at Questex. “His expertise and forward-thinking approach to beverage innovation align perfectly with our event’s mission to power the future of hospitality. Attendees will gain invaluable insights to help them elevate their beverage programs and drive profitability.”
Bar & Restaurant Expo is set to bring together 13,000+ bar and restaurant professionals from around the world, offering immersive experiences, hands-on workshops, and access to the latest trends and solutions in the food and beverage industry.
Those interested in attending or exhibiting at the 2025 Bar & Restaurant Expo can visit www.barandrestaurantexpo.com and press can register here.
Bar & Restaurant Expo is a trade event and not open to the general public. Stay connected with Bar & Restaurant Expo on Facebook, LinkedIn, and Instagram.
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About Bar & Restaurant Expo
Bar & Restaurant Expo has continued to evolve and mirror the fast-paced, trend-setting nature of the hospitality industry. The event has been providing the specific tools that bar and restaurant owners, operators, and managers need to grow their businesses, compete, and succeed in this hyper-competitive and dynamic industry. The Bar & Restaurant Group is part of the Questex Travel & Hospitality Division and also produces World Tea News, World Tea Expo, World Tea Academy, as well as Bar & Restaurant Expo, Bar & Restaurant News, and Vibe Conference.
About Questex
Questex helps people live better and longer. Questex brings people together in the markets that help people live better: travel, hospitality and wellness; the industries that help people live longer: life science and healthcare; and the technologies that enable and fuel these new experiences. We live in the experience economy – connecting our ecosystem through live events, surrounded by data insights and digital communities. We deliver experience and real results. It happens here.
MEDIA CONTACT:
Kirvin Doak Communications
BarAndRestaurantExpo@kirvindoak.com
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