“The Scrappy Entrepreneur” Podcast Season 2, Episode 13
Listen in here: https://www.buzzsprout.com/911626/6444949
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LAS VEGAS – In the thirteenth episode of The Scrappy Entrepreneur podcast, founder and lead market researcher with S2 Research speaks with Paula Y. about his research so far into why the customer experience is key and why you should care.
There is more behind the research numbers, since nobody has the “2.5 kids” that data projects in our world. Matt spent his career managing marketing and market research projects for brands across a variety of industries, and for many years was the Senior Research Analyst at the Las Vegas Convention and Visitors Authority.
As many residents know, Las Vegas gets an array of visitors, but Matt has taken a deeper look into them and why they journey here. A project on the books since the 70’s has surveyed the travelers on the Strip, to find out why and where people are coming from. In this episode, Matt discusses the different stories they heard, from groups on business to the spread of leisure travelers rekindling love, family trips or weekend getaways.
What he found is that each of those groups has different reasons to come to Las Vegas – this is where marketing comes into play. Even over the years, the interest in gambling and shows has changed, Matt explains why.
Matt indulges us about:
What does customer experience have to do with business and marketing?
Why is it important to pay attention to customer experience? And, how to measure it.
How does measuring customer experience lead to better marketing?
What are insights? How are they being used in modern business today?
How can businesses measure their customer experience and find those insights?
The Scrappy Entrepreneur Podcast publishes new episodes weekly and is available on Apple Podcasts, Spotify, YouTube and Stitcher.
ABOUT THE SCRAPPY ENTREPRENEUR PODCAST
Scrappy Entrepreneur podcast and online community is founded and hosted by Paula Yakubik, a self-made entrepreneur dedicated to helping aspiring entrepreneurs and business owners achieve success. The podcast features insightful conversation, including tips and tools from business leaders, experts and thought leaders to help entrepreneurs navigate the complexities of business. Follow Scrappy Entrepreneur on Facebook, LinkedIn, YouTube and Instagram.
ABOUT MATT SELTZER
Matt Seltzer is the owner of S2 Research, a Las Vegas-based market research consulting firm that works with small to medium-sized agencies that don’t have an in-house market research team. Matt has overseen market research and marketing projects at ad agencies and individual brands across travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization. Branding himself as a Market Research Partner for Marketers, he now works with small to medium-sized agencies, helping them provide market research services to their clients. Connect with Matt Seltzer on LinkedIn, Facebook, Twitter, Instagram and on his website.
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For More Information
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