RENO, Nev. – Grand Sierra Resort and Casino (GSR) has announced their support of the University of Nevada, Reno’s Nevada Men’s Basketball program via the “Friends of the Pack” Name, Image and Likeness (NIL) collective that creates opportunities for University of Nevada student-athletes to help grow their personal brand and engage within the community. This is the second NIL initiative GSR has collaborated with Nevada following the resort’s support of the Nevada Women’s Basketball program.“Sports strengthen our communities,” said Christopher Abraham, Chief Marketing Officer of Grand Sierra Resort. “Our commitment to the basketball programs at Nevada displays GSR’s significant investment into the program’s growth and sustainability in a competitive national landscape.”
GSR is in the process of creating content with the designated student-athletes for use in a variety of marketing programs that will reach the Reno-Tahoe community, improving exposure for the men’s basketball program and GSR alike.
The NIL initiative follows the announcement of the historic $1 billion capital investment at the resort. At the heart of the plans is the construction of a new 10,000-seat, 300,000-square-foot arena with contemporary amenities, including suites and premium hospitality clubs that will serve as the home of the Wolf Pack men’s basketball team.
For more information, visit grandsierraresort.com.
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ABOUT GRAND SIERRA RESORT
Located in the heart of the beautiful Reno-Tahoe region, Grand Sierra Resort (GSR) is an all-encompassing casino-resort with nearly 2,000 newly renovated guest rooms and suites, 200,000 square feet of meeting and convention space, 1,400 slot machines, 45 table games, a poker room featuring seven tables and the Infinity High Limit Room. The destination’s premier gaming property offers visitors a wide variety of amenities including the 2,500+ capacity, critically-acclaimed Grand Theatre, home to Reno-Tahoe’s finest entertainment experience, exhilarating nightlife at the spectacular LEX Nightclub, more than a dozen delectable restaurant and dining choices including Charlie Palmer Steak and Lounge, a spa, branded retail shopping, a remarkable year-round outdoor pool and fire pit experience, Reno’s largest outdoor ice skating rink, a two-screen cinema, a 50-lane bowling center, adrenaline-pumping rides and an aqua golf driving range. GSR players can also enjoy the perks of an Infinity Rewards membership, a joint loyalty program between GSR and its sister resort SAHARA Las Vegas, that gives players the opportunity to earn and redeem rewards across both destinations. GSR is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit grandsierraresort.com or to make reservations call 1-800-648-5080. For the latest and greatest news on GSR, find us on Facebook, Instagram and Twitter.
