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You are here: Home / Features / Cover Story / Healthcare Checkup: Employers and Health Insurance in Nevada

Healthcare Checkup: Employers and Health Insurance in Nevada

July 1, 2017 By Doresa Banning

 
The continuing move from volume to value in healthcare delivery is benefitting companies with respect to cost.When it comes to health insurance in Nevada’s employer market, the past year has seen some small changes and developing trends. What the industry looks like in the future, however, remains uncertain as the American Health Care Act of 2017 remains pending in the U.S. Senate. When it comes to health insurance in Nevada’s employer market, the past year has seen some small changes and developing trends. What the industry looks like in the future, however, remains uncertain as the American Health Care Act of 2017 remains pending in the U.S. Senate.

Current Trends

Increasingly, executives of Silver State companies are wanting to offer health insurance to their employees, said Ty Windfeldt, the CEO of Hometown Health, as they are recognizing that doing so helps attract and retain workers in what has been, and remains, a competitive job market. Remember, businesses that employ 50 or fewer employees aren’t required to provide health insurance whereas companies with 50 or more workers must, or pay a penalty.

Hometown Health is a not-for-profit insurance company owned and operated by Renown Health that offers insurance products and services to employers and individuals throughout Nevada, although its primary market consists of employers. It only entered the individual market four years ago.

“We are today [in Nevada] at an all-time high, at least in the number of employers, that are looking at benefits,” Windfeldt added. “We are seeing more and more employers asking the questions — what does it cost and what does it look like — in the small group space.”

Today, Hometown Health provides health insurance to 120,000 individuals who are covered by their employer groups through small group coverage, large group coverage or self-funded third party administration, Windfeldt said. Growth in its employer segment has increased about 10 percent year over year for at least the last three years.

Similarly, UnitedHealthcare (UHC), which offers health insurance plans to employers and individuals, insures more than 300,000 Nevadans via its employer-sponsored plans, most of them through its Health Plan of Nevada. That number has increased in recent years, said Kim Sonerholm, the company’s senior vice president of sales and accounts in the Silver State.

Both Hometown Health and UnitedHealthcare attribute their growth in employer members to an improved Nevada economy and health insurance products that are competitive and focused on patients’ needs.

While providing the best offerings possible, insurers struggle with keeping down the costs of those. One way the carriers are working to achieve that end is by focusing on their insureds’ overall and ongoing health rather than just on the times they’re ill. Many companies are now offering various types of wellness programs and initiatives designed to help people get and remain healthy through preventative measures and conducive lifestyle behaviors. Hometown Health’s Motivate U Challenge is one such wellness program, in which chosen applicants are paired with a personal trainer and spend 12 weeks working on ways to improve their level of health and maintain it.

“We’ve had unbelievable success with the program and just an enormous amount of engagement,” Windfeldt said.

Anthem Blue Cross Blue Shield has also instituted initiatives that holistically help employers build a healthier workforce. The  company’s Time Well Spent program is an online toolkit that includes a “Wellness in the Workplace Employer Guide”. The guide includes tools for employers to build a wellness plan, monthly webinars and links to a blog for employers, among other offerings.

Such health and wellness initiatives are paying dividends in the form of lower health insurance costs to companies, particularly the large ones, Windfeldt said, because the health of their employees and their families directly correlates to insurance premium amounts.

In what has been a major attitudinal shift, employers on the whole are not only extremely responsive to such health and wellness efforts these days, but also requesting them, which was “unheard of five years ago,” Windfeldt said. “We’re seeing significantly more engagement today than we ever have before.”

Employers are also taking a much more active role in getting educated about the plans and programs and their benefits, Sonerholm said.

“They want to sit down, meet with us and understand the value of what’s being offered,” she added. “They want to ensure that we’re delivering something that will make their employees healthier and that what we’re delivering guarantees an overall lower cost of insurance.”

Company executives seem to better recognize now the importance of health insurance coverage and associated wellness strategies to their employees’ well-being and their own bottom line. This, too, is a change. Historically, “benefits were an afterthought for a lot of employers,” Sonerholm said.

Small Employer Market Update

Nevada small businesses (under 50 employees) may use the Small Business Health Options Program (SHOP) to purchase health insurance for their employees.

Yet the number of health insurance plans available through the SHOP has declined from 20 in 2015 to 14 in 2016 and today, said Barbara Richardson, the commissioner of the Nevada Division of Insurance (DOI), which aims to protect consumers’ rights and the public’s interest in dealing with the insurance industry. The scarcity is most pronounced in the silver and gold tiers.

“This is consistent with the shift in health plan costs from the employer to the employee in the form of higher contribution requirements and cost share requirements,” she added.

Currently, only Anthem Blue Cross Blue Shield offers plans on the SHOP for Nevada businesses. The market is fluid and this could change as other insurers join and leave the marketplace in coming years.

Small employers can enroll through the SHOP at any time during the year. However, if a small business wants to enroll without contribution or participation requirements, it has to submit an application to the SHOP between November 15 and December 15 of this year.

Costs Remain a Challenge

A major challenge for Nevada companies with respect to health insurance is the cost of it.

“It’s very expensive and it’s hard for employers in a lot of instances to find the means to provide the benefits,” said Windfeldt.

Will health insurance premiums increase in 2018? On one hand, the continuing move from volume to value in healthcare delivery is benefitting companies with respect to cost. No longer are insureds paying for services rendered while not always receiving adequate quality. Today, they’re demanding they receive the quality and value they expect in those services.

“If outcomes aren’t reasonable and what the patient ultimately expected and desired, then there’s going to be some financial takeback or financial gain from the provider or insurance company that we’ve never had before,” Windfeldt said.

It works in a trickle-down manner, he added. It helps employers if insurance companies are doing their job and providers are doing theirs and the two work in unison.

“Working collaboratively and not paying for things unnecessarily drives costs down and, ultimately, drives premiums down,” he added.

Nevertheless, rates, at least in Nevada’s small employer market, have increased since 2015. The average rate change for small employers was 5 percent for 2016 and 4.7 percent for 2017, Richardson said, noting the market has remained relatively stable due to some state protections and provisions.

Were the American Health Care Act (ACHA) not to be enacted and the Affordable Care Act (ACA) to remain as it was as of early June, significant increases in premiums wouldn’t be likely, Windfeldt said. In fact, some of the pricing volatility created by the launch and implementation of the ACA in the past years should stabilize over the next two. That doesn’t mean, though, small to moderate increases in health insurance costs won’t occur.

If the version of the ACHA that passed the U.S. House of Representatives in early May gets enacted, it likely would increase costs to the insurance carriers and, consequently, to companies providing coverage to their employees, Windfeldt added. This assumes, he said, that the ACHA would result in a rise in uninsured individuals who then obtain care, particularly at hospitals. In that scenario, those facilities would be left without a means to pay for the costs of providing care to that population, thus passing it on to the insurers and the insurers thus passing it on to the insureds, including employers.

As for small businesses, as of July 1, health insurance carriers were permitted to sell in Nevada for the first time exclusive provider organization plans, a type of preferred provider organization plan but more akin to HMO or Medicaid plans, which don’t provide out-of-network benefits for non-emergency care. If a required specialty provider is not in the network, the plan provides coverage for an out-of-network specialist for the patient and doesn’t require patients to consult with a primary care physician before seeing a specialist.

“As a result, small employers will have more affordable plan options in 2018,” Richardson said.

As for solid evidence of premium hikes or not, we won’t get any until the 17th of this month, the deadline for insurers to submit to the DOI the rates for their off-exchange (Nevada Health Link) plans, Richardson said.

Constraints on Access

Nevada businesses also face the problem of their employees not always being able to access healthcare in a timely way. This is because Nevada lacks a sufficient number of physicians, from generalists to specialists, to provide expedient care to all of the people who require and desire it, Sonerholm said.

“We’re continuing to work collaboratively together in the entire industry on how we develop greater access across the gamut,” she added.

Insurers have added coverage for components designed to improve access, such as telemedicine, virtual visits, convenient care clinics and retail centers. Anthem Blue Cross Blue Shield’s LiveHealth Online (LHO) is a telemedince app avalaible to Anthem members and non-members. The app gives users access to a physician at any time of the day or night. LHO also has a mental health component, LHO Psychology, allowing patients to visit with mental health professionals from the privacy of their home or office.

On the physical visit front, UHC is test piloting Medicine on the Move, a 45-foot mobile medical center that travels throughout the state, even to the rural areas and to companies upon request, providing care where there’s demand. It’s equipped with two exam rooms, mammogram and ultrasound equipment, laboratory and x-raying capabilities and heating and air conditioning.

“It’s been very successful so far,” Sonerholm said. “We’re consistently looking for ways to innovate and deliver new services and value to Nevada companies.”

Some Silver State employers are taking steps on their own to solve the access problem.  Eldorado Resorts Inc., the parent company of Northern Nevada’s Circus Circus, Eldorado and Silver Legacy hotel-casinos, opened a 4,450 square-foot, on-site medical clinic. Eldorado Resorts Family Medical Center which opened in May, provides workers quicker, easier access to healthcare. Insured patients can see a provider within 24 hours without being charged any co-pays or added fees.

Potential ACHA Impacts

Sources for this article declined to comment on how the ACHA, in the version as of early June, would impact Nevada businesses with respect to health insurance. However, national experts noted the act would likely result in these major company-related changes:

Large companies (50-plus employees) no longer would have to provide health insurance for employees.

Small businesses (fewer than 50 employees) would not be penalized for not offering employees health insurance coverage.

Micro-companies (fewer than 25 employees and with average wages that are less than $50,000) wouldn’t be able to claim the healthcare tax credit after 2020, when it gets eliminated. Also, beginning in 2018, businesses of this size wouldn’t be able to use that credit toward plans that cover abortions.

“We’re moving to where I think the mandate will be lifted or lessened as far as the penalty for large employers, but I don’t believe that will have a change on how employers operate today,” Windfeldt said. “More and more employers feel a desire and need to offer health insurance. If you polled large employers and asked, would you stop offering benefits if the mandate was lifted, I’d say the vast majority would say no, we’ll still offer it.”

UHC’s Sonerholm didn’t “want to speculate as to what’s going to happen with the federal law.” She added, “We’re committed to the market and to Nevada, and we’ll make the necessary adjustments to make sure we continue providing quality, objective benefits.”

The ACHA wouldn’t affect Hometown Health generally, Windfeldt said, because the carrier doesn’t participate in the health insurance exchange. If anything, the insurer might experience slight growth in membership from people leaving the exchange.

“This is one of the stronger positions that we’ve been in, and we’re looking for some strong years to come,” he said. Despite the uncertainty with health insurance nationally, “we still feel strongly Nevada is going to be a good state going forward.”

At Anthem, we’re dedicated to improving the health of our fellow Nevadans

Anthem Blue Cross Blue Shield has been a member of the Nevada community since 1969. Even though Anthem is one of the state’s largest insurers, we’re still as local as you can get. We understand your priorities — because we share them. We live and work in Nevada, and Anthem is dedicated to transforming the state’s health care with trusted and caring solutions. It’s our honor to support organizations that are there for Nevadans, now and for generations to come.

Access to Doctors and Hospitals

Our members have more than 6,500 doctors and specialists to choose from – and that’s a big deal. The doctor-patient relationship is central to good health, so we’ve developed programs that allow doctors to spend more time managing their patients’ overall care. We were first in the nation to improve primary-care reimbursement by paying doctors for advanced care coordination such as preparing care plans for those with complex health problems. The result is better care, better health and lower costs.

Member-friendly Tools

Anthem is committed to simplifying health care so our consumers can focus on health. With our website and mobile app, our members can find a doctor, check a claim, compare costs and even get a virtual ID card in seconds. Members can have virtual doctor visits, 24/7 on their computer or mobile device through LiveHealth Online. Benefit administrators can use our Client Reporting Tool and EmployerAccess website to allow them easy, efficient management of data entry, bill pay, claims and eligibility management.

Anthem Choice PPO

Anthem Choice PPO offers three different ways to get health care, all within the same plan. It works like this – when employees need care, they can choose a doctor from the Pathway PPO network, the traditional PPO network or they can use an out-of-network doctor. And, they can switch between these at any time — not just at open enrollment. Each choice has a different cost associated with it so your employees have the freedom to choose based on their needs each time they get care. Anthem Choice PPO is available for both Large Group and Small Group employers.

Home Means Nevada

Our employees are the backbone of Anthem’s Nevada plan, and we won’t let you down. Our team of local experts will guide you through all your plan options, offer one-call account servicing and even develop wellness solutions for your employee population. Whatever your needs, it’s our pleasure to be your partner in good health. Talk to your broker about Anthem or click here for a free quote.

Anthem Blue Cross Blue Shield – Presentation Cutdown 12/01/16 from Studio J Inc on Vimeo.

 

Learn how to sponsor featured content by clicking here.

Related

Filed Under: Cover Story Tagged With: ANTHEM Blue Cross Blue Shield, Hometown Health, Las Vegas business, Las Vegas healthcare, Nevada business, Nevada healthcare, Reno business, Reno healthcare, Ty Windfeld, UnitedHealthcare

Janet Uthman: Cox Communications, Las Vegas

Steve Westerman: Cox Business, Las Vegas

Paul Krakovitz: Intermountain Healthcare

Edward Vance: EV&A Architects

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  • 2026 Las Vegas Golf Hall of Fame Night of Induction Is Scheduled for Oct. 9, 2026, at the Historic South Point Grand Ballroom

    2026 Las Vegas Golf Hall of Fame Night of Induction Is Scheduled for Oct. 9, 2026, at the Historic South Point Grand Ballroom

  • MUSEUM OF ICE CREAM Las Vegas and Vegas Golden Knights Team Up for the Sweetest Fan Celebration in Town

    MUSEUM OF ICE CREAM Las Vegas and Vegas Golden Knights Team Up for the Sweetest Fan Celebration in Town

  • Stephen Siegel and Amazing Brands Affiliate Acquire Hot Dog on a Stick

    Stephen Siegel and Amazing Brands Affiliate Acquire Hot Dog on a Stick

  • REMSA Health and Care Flight Announce Promotions of Two Leaders

    REMSA Health and Care Flight Announce Promotions of Two Leaders

  • The Nonnie Group Brokers the Strategic Acquisition of Two Southern Nevada Casino Properties

    The Nonnie Group Brokers the Strategic Acquisition of Two Southern Nevada Casino Properties

  • Metcalf Builders Completes Three Housing and Historic Renovation Projects in Downtown Reno

    Metcalf Builders Completes Three Housing and Historic Renovation Projects in Downtown Reno

  • Dinosaur Outpost Now Offering Exclusive Ticket Packages to Velocity Vegas

    Dinosaur Outpost Now Offering Exclusive Ticket Packages to Velocity Vegas

  • LVR Reports Local Home Prices Hovering at Record High

    LVR Reports Local Home Prices Hovering at Record High

  • Clark Country Clerk, Vegas Wedding Chamber Extend Deadline for “Vegas Marries the Military” Contest to Sunday, July 12

    Clark Country Clerk, Vegas Wedding Chamber Extend Deadline for “Vegas Marries the Military” Contest to Sunday, July 12

  • Ferraro’s Ristorante Announces July 18 Taste & Learn Featuring Wines From Avignonesi

    Ferraro’s Ristorante Announces July 18 Taste & Learn Featuring Wines From Avignonesi

  • The Evel Knievel Experience Now Open in Las Vegas

    The Evel Knievel Experience Now Open in Las Vegas

  • Solutions of Change Planning July 18 ‘Healing to Health’ Conference

    Solutions of Change Planning July 18 ‘Healing to Health’ Conference

  • CAMCO Leaders Host Afternoon Out for Community Managers

    CAMCO Leaders Host Afternoon Out for Community Managers

  • CAMCO Employees Compete for Best Chili During Cookoff/BBQ Event

    CAMCO Employees Compete for Best Chili During Cookoff/BBQ Event

  • Nevada Health Link Selects Plan Year 2027 Broker Awardees, Increasing Health Coverage Awareness and Access Statewide

    Nevada Health Link Selects Plan Year 2027 Broker Awardees, Increasing Health Coverage Awareness and Access Statewide

  • United Way of Southern Nevada Kicks Off Annual Operation Back to School Drive, July 6 – Aug. 3

    United Way of Southern Nevada Kicks Off Annual Operation Back to School Drive, July 6 – Aug. 3

  • Extreme Heat Underscores Importance of Year-Round Jobsite Safety, Nigro Construction Says

    Extreme Heat Underscores Importance of Year-Round Jobsite Safety, Nigro Construction Says

  • WHSmith North America Leaders Honored With Three Prestigious 2026 AMAC Catalyst Awards

    WHSmith North America Leaders Honored With Three Prestigious 2026 AMAC Catalyst Awards

  • Communities in Schools of Southern Nevada: 14th Annual Fill the Bus School Supply Drive

    Communities in Schools of Southern Nevada: 14th Annual Fill the Bus School Supply Drive

  • Communities in Schools of Nevada Appoints Ayesha Molino to Board, Deepening Its Long-Standing Partnership With MGM Resorts International

    Communities in Schools of Nevada Appoints Ayesha Molino to Board, Deepening Its Long-Standing Partnership With MGM Resorts International

  • Goodwill® of Southern Nevada to Open New Thrift Store and Donation Center on Hwy 160 in Pahrump

    Goodwill® of Southern Nevada to Open New Thrift Store and Donation Center on Hwy 160 in Pahrump

  • The LINQ Promenade Kicks Off Fourth of July Weekend With Hot Dog Crawl Featuring Five Unique Creations, July 2 – 6

    The LINQ Promenade Kicks Off Fourth of July Weekend With Hot Dog Crawl Featuring Five Unique Creations, July 2 – 6

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