Developed in-house and trained on Nevada-specific workflows, the platform is designed to make every agent operate like a top 1% producer — consistently, efficiently, and safely.
LAS VEGAS – huntington & ellis, A Real Estate Agency has launched Smart by h&e, a proprietary artificial intelligence platform designed to streamline transactions, strengthen compliance and elevate communication standards across the brokerage.
Developed in-house, Smart by h&e reflects the company’s ongoing investment in technology tailored specifically to the realities of the modern real estate market, where transaction complexity, compliance expectations and client demands continue to increase.
“We built this out of necessity, not trend,” said Craig Tann, CEO of huntington & ellis. “As our agents grew their production, we saw too many moving parts in transactions, inconsistent communication quality and time being lost to repetitive administrative work. Our agents are high producers, they shouldn’t be stuck rewriting emails or second-guessing contract language. The real question we set out to answer was: how do we make every agent operate like a top 1% agent, consistently, efficiently, and safely?”
At its core, Smart by h&e functions as a real-time assistant designed around how agents actually operate in the field. The platform supports agents through key workflow functions, including simplifying contract language for clients, drafting professional communications for offers and negotiations, managing transaction timelines, delivering risk-aware guidance before key decisions, and generating polished marketing materials such as listing descriptions, open house promotions and social media content.
The system is trained on the brokerage’s internal standards, Nevada-specific practices and compliance workflows, allowing agents to access consistent, brokerage-level guidance in real time. Before launch, the platform underwent months of refinement, fed with real agent questions, real transaction scenarios and real-world challenges, training the system the way the team would coach an agent in the field.
Since its rollout, adoption across the brokerage has been rapid. Early feedback indicates that the tool is helping agents approach transactions with greater confidence and clarity, particularly when navigating complex contract language and negotiation scenarios. Many agents are using Smart by h&e as a sounding board, thinking through scenarios, refining their approach and organizing their thoughts before presenting to clients or counterparts.
“Agents are telling us it feels like having broker-level support available on demand,” Tann said. “That clarity and confidence translate directly into stronger communication, smarter decisions and better outcomes for clients.”
Smart by h&e also provides a measurable competitive advantage by enabling agents to respond faster, maintain consistent communication standards, structure transactions more strategically and avoid costly mistakes, factors that contribute to stronger offers, higher conversion and improved client trust.
Looking ahead, Smart by h&e represents the foundation of a broader technology strategy designed to reduce friction across the entire transaction lifecycle, from initial lead to successful close while preserving the human-centered service model that defines the brokerage.
“Technology will never replace the agent , it enhances the agent,” Tann said. “Our long-term vision is to build systems that strengthen decision-making, improve efficiency and allow our agents to deliver an even higher level of service at scale. Smart is not about AI alone. It represents a broader commitment to raising the standard of what it means to be an agent with us.”
To learn more about huntington & ellis, A Real Estate Agency, visit https://huntingtonandellis.com/
ABOUT HUNTINGTON & ELLIS, A REAL ESTATE AGENCY
huntington & ellis, A Real Estate Agency is a top-producing Las Vegas brokerage founded by Craig Tann. Known for its performance-driven model, the firm focuses on productivity, execution, and results over size.
With 180+ agents, the company closed more than 2,400 transactions and exceeded $1.4 billion in sales volume in 2025, ranking among the most productive brokerages in Las Vegas on a per-agent basis.
