LAS VEGAS – Fremont Street Experience is pleased to announce the promotion of Jeff Roch to the position of Vice President of Security and Risk Management.
Jeff has brought a wealth of experience in safety and security to Fremont Street Experience, having completed a distinguished 25-year career with the Las Vegas Metropolitan Police Department. His extensive knowledge of police operations, crisis management, civil litigation and employee well-being has been vital to the Fremont Street Experience security and risk management department.
“We are thrilled to see Jeff Roch take on an expanded leadership role at Fremont Street Experience,” said Andrew Simon, President and Chief Executive Officer of Fremont Street Experience. “Jeff has consistently demonstrated exceptional guidance and dedication throughout his tenure, and we look forward to his continued contributions to our team.”
“I am honored to take on the role of Vice President of Security and Risk Management at Fremont Street Experience,” said Jeff Roch. “My team is incredibly dedicated to ensuring the safety and well-being of our guests, and I look forward to continuing our work to create a safe and vibrant destination for all.”
Following his retirement from LVMPD in 2022, Jeff joined Fremont Street Experience as Risk Manager. He quickly demonstrated his capabilities and was promoted to Director of Security and Risk Management. He has since led the Fremont Street Experience team in developing protocols to ensure the safety and well-being of its visitors. Jeff also played a vital role in establishing the Fremont Street Experience Substation, which opened in 2023 in partnership with LVMPD and the City of Las Vegas. He works closely with LVMPD and the Las Vegas City Marshals to create a secure and welcoming environment for Fremont Street Experience visitors, and his expertise has been invaluable to the downtown destination.
###
About Fremont Street Experience
Fremont Street Experience is a vibrant entertainment district in historic downtown Las Vegas. The open-air promenade is a hub for entertainment, gaming, dining and shopping. Fremont Street Experience offers more free live entertainment than anywhere else in Vegas, with performances on three stages every day of the year. Fremont Street Experience also features the Viva Vision Canopy. Spanning 1,375-feet in length and 90-feet in width, the Viva Vision screen is suspended 90-feet above the pedestrian mall. It dazzles visitors nightly with stunning visual shows synchronized to the music of headline artists like Katy Perry, Stone Temple Pilots, Imagine Dragons and more. Additionally, Fremont Street Experience is home to SlotZilla, a thrilling attraction featuring an 850-foot Zipline and a 1,750-foot Zoomline. Riders launch from a 12-story slot-machine-themed platform and soar beneath the iconic Viva Vision canopy. Fremont Street Experience offers direct pedestrian access to eight world-renowned casino hotels, over 70 restaurants and numerous specialty retail kiosks, drawing more than 24 million visitors annually. For more information about Fremont Street Experience, please visit www.vegasexperience.com.
“Like” Fremont Street Experience on Facebook: facebook.com/FSE89101
“Follow” Fremont Street Experience (@FSELV) on Twitter: twitter.com/FSELV
“Follow” Fremont Street Experience (@FremontStreet) on Instagram: Instagram.com/fremontstreet
Media Contact:
Kirvin Doak Communications







