LAS VEGAS – Virgin Hotels Las Vegas, Curio Collection by Hilton, is thrilled to announce the appointment of John Fechik as Senior Vice President of Casino Marketing. In this role, John will oversee all marketing strategies and initiatives for the casino, driving growth and enhancing the guest experience. John joins the casino leadership team during a pivotal moment for the property as it introduces an all-new casino and resort loyalty program, Cherry Rewards. John will spearhead the launch of Cherry Rewards this month, which will redefine loyalty programs in Las Vegas and usher in a new era at Virgin Hotels Las Vegas.
John has nearly two decades of experience in the casino and hospitality industry, having previously held multiple senior positions at The Venetian Resort Las Vegas. He is an accomplished executive with a proven ability to attract and retain players in competitive markets. His expertise includes building and leading highly motivated teams, strategic planning, events and promotions and player development and acquisition.
“We couldn’t be more excited to have John lead our casino marketing team as we enter this exciting new chapter for the property,” said Cliff Atkinson, President of Virgin Hotels Las Vegas. “His extensive experience and proven track record in casino marketing make him the perfect fit for our team.”
“I am honored to join such a dynamic and forward-thinking property,” said John. “I look forward to working with the talented team at Virgin Hotels Las Vegas to create unforgettable experiences for our guests and drive the casino’s success.”
At The Venetian Resort Las Vegas, John held various leadership roles, and most recently, Vice President of Premium Mass Marketing and National Marketing. He was responsible for Executive Hosts, Service Floor Hosts, outbound telemarketing Casino Marketing Representatives, and the Regional Marketing team. Through his leadership, The Venetian casino team was able to successfully achieve strategic initiatives, exceeding annual revenue and profit targets.
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About Virgin Hotels Las Vegas
Virgin Hotels Las Vegas is an integrated resort that delivers a vibrant and lively environment for travelers and locals alike. The off-Strip resort features 1,500 Chambers and suites across three towers, a 60,000-square-foot casino and sportsbook, and a five-acre desert pool oasis. The property boasts several dynamic spaces for live music and entertainment, including the 4,600-capacity theater operated by AEG Presents, the intimate 24 Oxford showroom, The Shag Room, a unique and sexy cocktail lounge, and the multi-functional Event Lawn. Touting an exceptional portfolio of 12 food and beverage venues, Virgin Hotels Las Vegas is home to famed restaurants like the legendary Nobu, Michael and David Morton’s ONE Steakhouse, Kassi Beach House and Beach Club experience, Pizza Forte and more. Virgin Hotels Las Vegas is part of the Curio Collection by Hilton and has been consecutively awarded the AAA Four Diamond Award since its first year of operation. For more information, visit www.virginhotelslv.com.
About Virgin Hotels
Virgin Hotels is a luxury lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each property intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes eight hotels – Virgin Hotels London-Shoreditch, Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville, Virgin Hotels New Orleans, Virgin Hotels Las Vegas, Virgin Hotels Edinburgh, and Virgin Hotels New York City, followed by Miami and Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development in Boston, Los Angeles, Austin, Philadelphia, Seattle and more.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 170 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.
Media Contacts for Virgin Hotels Las Vegas
Terri Maruca | Alexandra Leach
Kirvin Doak Communications
VirginHotelsLV@kirvindoak.com
