WHO:            

McDonald’s Southern Nevada locations and nonprofit Spread the Word Nevada

WHAT:         

During the “I’m Lovin’ It” summer book drive, hosted by McDonald’s and Spread the Word Nevada, community members will receive a complimentary vanilla cone in exchange for donating new or gently used children’s books to any participating McDonald’s restaurant in Southern Nevada. Limit of one vanilla cone per person.

Ronald McDonald and local celebrities will also volunteer their time to conduct live children’s book readings during the event at McDonald’s restaurants throughout the Las Vegas Valley.

All book donations will support Spread the Word Nevada’s literacy programs and students in the Clark County School District.

To locate a participating McDonald’s restaurant near you please visit www.mcnevada.com.

WHEN:         

Saturday, May 16 and Sunday, May 17

All day both days

Visit www.facebook.com/SpreadTheWordNV for a complete schedule of celebrity appearances at local McDonald’s locations during this event.

WHERE:      

Participating McDonald’s locations across Southern Nevada.

WHY:            

McDonald’s and Spread the Word Nevada are working together to host this two-day book drive to promote reading among children across Southern Nevada.

Spread the Word Nevada is ded­i­cated to advanc­ing early child­hood lit­er­acy by plac­ing books into the hands and homes of chil­dren within South­ern Nevada’s at-risk, low-income com­mu­ni­ties. Since 2001, Spread the Word Nevada has dis­trib­uted approximately 3 mil­lion gen­tly used and new books to more than 387,000 low-income youth in South­ern Nevada.

Throughout the year, McDonald’s Southern Nevada franchisees support numerous programs focusing on education, literacy and the well-being of children.

MEDIA:        

Contact Alecia Warren at (702) 433-4331 or (303) 328-1694 for more details.

ABOUT MCDONALD’S USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

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