MUSEUM OF ICE CREAM officially opened its newest and largest location at AREA15 in Las Vegas, marking the strongest opening in company history and signaling a major milestone in the brand’s continued evolution as a global leader in immersive entertainment.Demand for MUSEUM OF ICE CREAM Las Vegas surpassed expectations with presale tickets reaching more than three times those of the brand’s Miami location, more than 20 sold-out sessions during opening weekend and record-breaking attendance. The opening weekend also welcomed more than twice the typical number of VIP guests seen at previous MUSEUM OF ICE CREAM launches, and generated widespread excitement establishing the attraction as one of Las Vegas’ newest must-visit immersive entertainment destinations.
“The future of entertainment is about bringing people together through shared experiences that create joy and lasting memories,” said Manish Vora, Co-Founder and CEO of MUSEUM OF ICE CREAM. “That’s exactly why Las Vegas was the right place for our most ambitious museum yet. This city celebrates imagination, welcomes the world and continues to redefine what’s possible in entertainment. As MUSEUM OF ICE CREAM grows globally, Las Vegas represents not just our largest location, but a bold vision for where our brand is headed and the kinds of experiences we want to create for generations to come.”
The excitement surrounding MUSEUM OF ICE CREAM’s arrival in Las Vegas extended far and wide. Clark County and city leaders officially welcomed the attraction as an important addition to Las Vegas’ evolving entertainment landscape through a proclamation declaring July 9 MUSEUM OF ICE CREAM Day with a special sign lighting at the iconic “Welcome to Fabulous Las Vegas” sign, where the landmark was illuminated in the brand’s signature pink.
During the ribbon-cutting ceremony, Mayor Shelley Berkley and other community leaders celebrated MUSEUM OF ICE CREAM’s arrival as an important addition to Las Vegas’ growing portfolio of family-friendly attractions, underscoring the city’s continued evolution as a destination where visitors of all ages can create lasting memories.
Throughout opening weekend, families, creators, community partners and visitors from around the world explored the museum’s immersive environments and enjoyed unlimited ice cream. A special collaboration with Universal Horror Unleashed and the upcoming film Theater is Dead further showcased AREA15’s growing reputation as a destination for one-of-a-kind entertainment experiences.
The numbers behind opening weekend reflected the excitement:
-
More than 450 gallons and 19,200 scoops of ice cream served
-
Visitors enjoyed more than 7,000 ice cream bars and popsicles
-
More than 20 sold-out sessions
-
Presale tickets exceeding three times those of the Miami opening
-
Record-breaking VIP attendance for a MUSEUM OF ICE CREAM launch
As the largest MUSEUM OF ICE CREAM in the world, the Las Vegas location features the world’s largest all-you-can-eat ice cream buffet, the brand’s largest Sprinkle Pool, exclusive Las Vegas-only experiences and beloved interactive installations that invite guests of all ages to play, connect and create lasting memories together.
Located inside AREA15, MUSEUM OF ICE CREAM Las Vegas is now open Wednesday through Monday from 10am to 10pm, inviting guests to climb, slide, taste and explore their way through dozens of colorful and imaginative installations.
More than a new attraction, MUSEUM OF ICE CREAM Las Vegas represents the brand’s continued investment in creating spaces where joy, play and human connection take center stage. As the company expands its global footprint, the Las Vegas museum serves as a blueprint for the future—one that is bigger, more immersive and designed to create unforgettable shared experiences for millions of guests around the world.
For tickets and more information, visit museumoficecream.com/las-vegas/
###
ABOUT MUSEUM OF ICE CREAM LAS VEGAS
MUSEUM OF ICE CREAM, located at AREA15 (Zone 2), is the brand’s largest location to date, bringing its signature blend of immersive experiences and sweet treats to the heart of the city. Inspired by the energy, spectacle and playful spirit of Las Vegas, the attraction features 14 unique, themed installations, including the iconic Sprinkle Pool, five slides including the longest double helix slide in Las Vegas and the world’s largest all-you-can-eat ice cream buffet. Designed to spark joy, connection and unforgettable memories, MUSEUM OF ICE CREAM is a one-of-a-kind adventure for guests of all ages. For tickets and information, visit museumoficecream.com/lasvegas and follow @museumoficecream.
ABOUT MUSEUM OF ICE CREAM
MUSEUM OF ICE CREAM is a global experiential brand that creates multi-sensory environments to spark imagination, inspire play and bring people together through the universal power of ice cream. With locations in New York City, Miami, Chicago, Boston, Las Vegas and Singapore, with Los Angeles and Orlando locations coming soon, MUSEUM OF ICE CREAM has welcomed millions of guests into experiences designed for lasting memories and meaningful moments of connection. For tickets and information, visit museumoficecream.com and follow @museumoficecream.
ABOUT AREA15
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more. AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages. Zone 2: The Terminals at AREA15 now features Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed, Felix & Paul Studios’ Interstellar Arc, The Escape Game and Dolls Kill. Additional immersive attractions, eateries and retail venues coming soon to The Terminals include the Boeing 747, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy, House Rules, MINISO, iFLY Indoor Skydiving, and more.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.
Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15. Click here for directions and here to download high-res images.
Media Contact
Kirvin Doak Communications
MOICPRLV@kirvindoak.com
