YERINGTON, Nev. – Battle Born Clothing & Print, the Yerington-based custom apparel and screen printing operation owned by Rob and Pamela Krause, has published over 50 Toyota-focused editorial guides on its website at battlebornclothing.com, establishing what the company says is the most comprehensive Toyota enthusiast content library produced by any independent apparel brand in the United States. The content spans engine technical guides for the 1FZ-FE, 2UZ-FE, and 5VZ-FE powertrains, model-specific buyer’s guides for the FJ40 Land Cruiser and 80 Series, three phases of Toyota Tacoma modification and ownership content, and detailed feature breakdowns of the 2025 Tacoma Trailhunter. Each article is paired with Battle Born’s growing catalog of Toyota-themed hats, t-shirts, and hoodies featuring vintage TEQ, TRD, and Land Cruiser designs.
“We built this content because we are the community,” said Rob Krause, who drives an FZJ80 Land Cruiser and has been active in the Toyota off-road scene for years. “The guides are written from the perspective of someone who actually works on these trucks, not someone copying a spec sheet. That authenticity is why Toyota dealerships have started reaching out to us for merchandise their parts counters and service departments can carry.” Battle Born has begun supplying Toyota dealers with custom embroidered hats, screen-printed tees, and laser-engraved drinkware featuring dealership branding alongside Toyota heritage designs. The company produces all merchandise in-house at its Yerington facility using an M&R Gauntlet 8-color automatic screen printing press, Happy multi-head commercial embroidery machines, and a CO2 laser engraver.
The Toyota content initiative is part of a broader digital strategy that has grown Battle Born’s online footprint to over 100 published articles across two editorial verticals: Toyota enthusiast culture and custom apparel technical education. The custom apparel blog covers screen printing, embroidery, DTF transfer printing, and laser engraving processes, while the Toyota blog has become a destination resource for owners of Tacomas, Land Cruisers, 4Runners, and classic FJ-series vehicles. Battle Born Clothing & Print operates from Yerington, Nevada, serving businesses, organizations, and enthusiast communities across Northern Nevada, Northern California, and nationwide via shipping. The company offers custom screen printing, embroidery, DTF printing, and laser engraving with no minimums and same-day quotes.
More information is available at battlebornclothing.com or by calling (775) 230-0211.
###
MEDIA CONTACT: Rob Krause, Owner Battle Born Clothing & Print (775) 230-0211 sales@battlebornclothing.com battlebornclothing.com
