NEVADA (Feb. 20, 2026) – Nevada’s Zero Fatalities Program, a program developed through the Nevada Office of Traffic Safety to help eliminate fatalities on Nevada roadways, released a Spanish-language version of its impactful traffic safety video, “Zero Is Always Our Goal.” This version expands the campaign’s reach, ensuring that critical traffic safety messaging is accessible to more Nevada families and communities.
“Zero Is Always Our Goal” underscores Nevada’s commitment to eliminating traffic fatalities and serious injuries on roadways statewide. The video reinforces the message that even one life lost on Nevada roads is one too many. By offering the video in Spanish, the Nevada Office of Traffic Safety aims to better engage Nevada’s diverse population and remove language barriers that can limit access to life-saving information. The Spanish version delivers the same powerful message: nobody wants to lose a loved one on Nevada’s roads.
“Our mission is to reach every community with clear, effective safety messaging,” said Amy Davey, division administrator of the Nevada Office of Traffic Safety. “Providing a Spanish-language version of ‘Zero Is Always Our Goal’ ensures more families can connect with this important message and join us in making Nevada’s roads safer for everyone.”
The video is available on YouTube and on the Zero Fatalities website at https://zerofatalitiesnv.com/espanol/ .
About Zero Fatalities
Nevada’s Zero Fatalities Program is all about eliminating fatalities on Nevada roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? We’re aiming for zero because everyone matters. The road to zero targets key behaviors like buckling up, being pedestrian and motorcycle safe, eliminating impaired driving, focusing on the road, and stopping on red.
To learn more about Nevada traffic safety, please visit www.zerofatalitiesnv.com. Follow Zero Fatalities on Facebook, X and Instagram.
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Media Contacts
Kirvin Doak Communications
ZF@kirvindoak.com
Anita Pepper, Public Information Officer
State of Nevada | Department of Public Safety | Office of Traffic Safety
a.pepper@dps.state.nv.us
