HENDERSON, Nev. – Market research partner S2 Research today published a new insights report that reveals several important data-points about the advertising, marketing and public relations industries.
The report, ‘Survey of Marketers: A Deep-Dive Into Marketers’ Minds on Marketing Tactics and Modern Market Research,’ is based on a month-long national survey of individuals working in the marketing industry. In it, professionals shared information about how they value various marketing tactics, as well as how they view their own professional marketing skillsets.
A few of the most pressing insights from the report include:
· Marketers overall value “Copywriting and Design,” “Digital Marketing and SEO,” “Social Media Management” and “Market Research” as the most valuable tactical methods for achieving marketing results.
· The overwhelming majority of marketers consider “Market Research” to be beneficial to the marketing process, but consider themselves generally under-skilled in most modern market research tactics.
· Advertising agencies, private marketing consultants and in-house marketing teams disagree on the actual value of some of the most common marketing and market research tactics. The different marketing organization types also have very different skill levels in each of these tactics.
“This project sheds important light on how the different organization types in the field of marketing all contribute to the bottom line. For agencies and marketing teams especially, this is going to prove valuable as the world navigates this truly bizarre marketing-paradigm-shift we’re calling 2020,” said S2 Research’s Matt Seltzer, the report’s author.
The full market research report is available to download for free on the S2 Research website. S2 Research is continuing to gather data through the survey, with future report updates anticipated. A link to the survey can be found in the report for those interested in participating.
ABOUT MATT SELTZER AND S2 RESEARCH
Matthew Seltzer is a market research consultant who partners with marketing teams and agencies to provide clients with strategic market research services. He’s an experienced marketing strategist who’s fluent in research – or maybe it’s the other way around. He speaks data, and he crafts messaging. He does complex analyses, and he delivers creative actions. And he’s available to provide those strengths to advertising agencies, marketing teams, public relations firms and more.
Founded in 2019, the S2 Research brand was developed by Seltzer so he could better focus his consulting efforts toward professional marketers, providing much-needed market research methodologies to their overall marketing processes. For more information, visit S2Research.com or call 702-494-8936.
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