(RENO, NV) – June is National Dairy Month, and the Nevada Dairy Farmers are working to promote the positive nutritional benefits and sustainable practices of dairy through a ’90s-themed campaign called Udderly Awesome 90s. 
National Dairy Month began in 1939 to commemorate the distribution of cold milk during the heat of summer. Dairy is just as important today as it was back then, as it continues to be a versatile, nutrient-dense and affordable food product for all.
The Udderly Awesome 90’s campaign will promote partnerships with local coffee shops and restaurants through social giveaways and swag donations, promote dairy consumption through easy bake oven recipes, short-form video content on social media platforms, and use entertaining and informative messaging on social media platforms to educate consumers on the nutritional benefits of consuming dairy. The fun doesn’t stop there; 90’s stars like Andrea Barber, Sir Mix-a-Lot, Chris Kirkpatrick, and Will Friedle will appear through short-form video content to discuss why they love dairy.
“We’re so excited to celebrate National Dairy Month this year; the support from the community for our farmers and overall mission warms our hearts,” said Libby Lovig, General Manager at The Nevada Dairy Farmers. “Our farmers work tirelessly to contribute nutritious and affordable food sources to our community sustainably; celebrating these efforts through this creative lens is an excellent way to show our appreciation for all they do.”
Stay tuned for National Dairy Month celebrations by visiting nevadamilk.com/dairymonth or find us on social media at Facebook, Instagram, and TikTok.
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About The Nevada Dairy Farmers:
The Nevada Dairy Farmers are a group of dairy producers and dedicated advocates who work together to promote responsible dairy farming, nutritional products, and the people who make it all happen, our farmers. Our mission is to promote the nutritional benefits and affordability of natural, nutrient-rich dairy products as part of a healthy lifestyle for youth, families, and adults.
The Dairy Council® of Nevada is a non-profit organization comprised of a team of dedicated professionals devoted to the promotion of agriculture, lifelong health, and the enjoyment of food. We work on behalf of Nevada’s Dairy Farm Families to provide timely, scientifically-based nutrition information to the media, health professionals, consumers, and others concerned about fostering a healthy diet in addition to promoting fun, community-based events to showcase dairy foods and dairy farmers.
For more information about The Nevada Dairy Farmers, visit nevadamilk.com or find us on Facebook, Instagram, and TikTok.
