Dear Readers,
As you read through this issue of Nevada Business Magazine, you’ll notice a number of changes in content and design….we’ve even changed our name. Nevada Business Magazine (Formerly Nevada Business Journal) has been the only statewide business magazine for almost a quarter of a century.
And while our mission to inform, connect and engage business leaders throughout the state has not changed, our audience has. Our readers have climbed the ladder of success and are now top executives throughout Nevada.
We’ve made a concerted effort to reach the state’s decision-makers through refining our distribution list and publishing articles pertinent to top management. Our strategy has proven successful as recent readership surveys indicate our audience is primarily top Nevada executives.
In addition to their roles of authority, our survey indicates readers of Nevada Business Magazine are mostly conservative, affluent, educated, and active in their communities.
In short…they are successful business owners and executives that “get it done.” More than half our audience has been reading the magazine for over five years. We’re thankful for our loyal readers and honored they continue to read the magazine.
Even though magazines often get painted with the same brush as newsprint, in reality there is a vast difference between the two mediums. While newspapers across the nation are closing due to the economy and a shift in consumer behavior, there remains a niche for magazines, especially those with a clearly defined readership. In fact, as marketing professionals are forced to be more targeted due to dwindling budgets, magazines are often the benefactor.
The success of any business resides with its ability to adapt and change its products or services as the market and demand changes. Aside from numerous editorial modifications, the magazine has been completely redesigned. The new look, intended to make the editorial more engaging and easier to read, is the result of months of research, planning and collaboration. I’d like to thank our production team, led by Chris Tucker and Tarah Figueroa for their hard work and enthusiasm. It’s an honor to work with such talented individuals.
Even with all the changes, it remains our focus to provide unique statewide business coverage for the nation’s most unique state. We hope you enjoy our new look and welcome your ideas and suggestions.
Connie Brennan, Publisher/CEO
Connie@NevadaBusiness.com
