RENO, Nev. – Hammer & Nails, a destination dedicated to providing men with an exceptional grooming experience in an upscale environment, will open the first Reno location on Saturday, Nov. 18. Located at The Summit Reno, this marks the brand’s 30th location in the U.S. and the first in Nevada.
With a focus on quality, relaxation and rejuvenation, Hammer & Nails has become synonymous with luxury in the grooming industry. Designed explicitly with men in mind, guests are treated to their favorite beverages, both alcoholic and nonalcoholic, noise-canceling headphones and a big-screen TV to watch their game of choice, all while relaxing in an oversized leather chair tailored for their comfort during services.
The luxury grooming lounge offers the complete grooming experience for men: premium barbering services plus facial treatments, waxing services, and manicures and pedicures, all in one relaxing environment.
Franchise owners Heather and Diaz Dixon are most excited about creating a space that is inclusive and inviting where people can leave feeling better than when they arrived.
“At Hammer & Nails, it’s about more than just haircuts and grooming; it’s a vibe, a mental boost we all need,” said Diaz. “Our vision is to create an environment that exudes warmth and sophistication. We’re here to make you feel at home and excited for your next visit.”
Diaz knows a thing or two about the importance of providing a positive mental health service. As a longtime leader of Northern Nevada nonprofits, his resume includes work with STEP2, a substance use treatment facility for women and families, the Nevada Humane Society and the Eddy House, a shelter for youth experiencing homelessness. His wife Heather brings a wealth of marketing and events experience having worked with companies like Cisco, Amazon Web Services and BW Event Tech.
The Dixons’ new 2,800-square-foot location includes two barber chairs, six cut/shave chairs and a hand and foot room with another six chairs. There’s also a bar featuring Nevada made and owned breweries and distilleries, a cigar humidor and 17 TVs throughout. The interior features soft ambient lighting and is furnished with dark wood, leather and steel to create a relaxing vibe.
“The modern man is craving a place that is just for them,” said Aaron Meyers, CEO of Hammer & Nails. “A place that treats them with respect and helps them look and feel their best. They are tired of impersonal take-a-number chop shops. Hammer & Nails addresses this underserved market by offering flexible, budget-friendly membership options while delivering a luxury experience.”
Guests can get that luxury grooming experience at affordable prices, whether it’s a day out with friends, getting ready for a special day or hosting a private event.
Memberships range in price from $88 per month for the Classic Club, $189 per month for the VIP Club and $549 per month for the Club Luxe.
As part of the grand opening celebration, those who sign up for a founding membership can lock in rates for one year and receive added perks like an additional monthly guest pass or an extra free service. More information on the memberships and special grand opening offers can be found here.
After recording a remarkable 55% year-over-year membership growth and a 72% increase in overall revenue compared to 2022, Hammer & Nails is on an upward trajectory. The brand, which was featured on “Shark Tank,” currently has over 70 licenses in development in addition to an existing footprint of 27 locations nationwide. The Hammer & Nails franchise is owned by John Choi of Sacramento and Klaus Grimm of Reno under the C&G Franchise Development umbrella, which also features national brand Wow Wow Hawaiian Lemonade and Northern Nevada-based BPL Supplies.
Hammer & Nails South Reno is located at 13925 S. Virginia Street, Ste. 248 at The Summit Reno. Starting Saturday, Nov. 18, Hammer & Nails Reno will be open seven days a week from 10 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 7 p.m. on Saturday and 10 a.m. to 5 p.m. on Sunday. For more information, call 775-900-3435 or visit hammerandnailsgrooming.com.
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About Hammer & Nails
Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After launching its franchise opportunity in 2015, the brand has built an unrivaled experience that’s disrupting the men’s grooming industry and revolutionizing the way guys get their groom on, quickly becoming the premier destination for men’s grooming experiences in a relaxed environment. Hammer & Nails has awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about franchise opportunities, visit https://hammerandnailsfranchise.com/.
