
RENO, Nev. – The Reno Rodeo Foundation’s (RRF) annual Denim Drive returns Nov. 13 through Dec. 31 for its 18th year of collecting monetary and clothing donations across 14 Northern Nevada counties to support abused and neglected infants, children and teens who have been rescued from unfit homes.
Supporting businesses have until Friday, Oct. 20 to register as a 2023 Denim Drive sponsor or collection location partner. Businesses can sign up to have clothing collection bins placed at their location or they can collect monetary donations with the Denim Drive’s “Donate a Dollar for Denim” pockets.
Monetary donations make the biggest impact because it allows the RRF and its partners to be dynamic and extremely responsive to the needs of the children, ensuring 24/7 support and customized assistance for each child.
“We have been told by social workers and caseworkers that the ability to provide the kids with not only what they need, but also something they would want, lets them know that they are cared for in a way that supports both their physical and mental well-being,” said RRF Outreach and Development Director, Samantha Tabarez. “In many cases, this is the first time that they have had something new that was truly theirs.”
Businesses can support the Denim Drive by sponsoring, partnering or donating at renorodeofoundation.org.
For more information on the Denim Drive or the Reno Rodeo Foundation, visit RenoRodeoFoundation.org or call 775-322-9875.
# # #
About the Reno Rodeo Foundation
The Reno Rodeo Foundation was incorporated in 1986 and is a Nevada based registered 501(c)3 nonprofit. In addition to the annual Denim Drive that helps clothe neglected and abused foster children 365 days a year, the organization provides educational scholarships to eligible Northern Nevada high school graduates including supporting foster youth education, funds a Reno Rodeo Wish for a child, provides funding to purchase new books to comfort Denim Drive children who are required family court proceedings, and builds community partnerships and serves as the anchor for large capital projects to improve the lives of children. Like Reno Rodeo Foundation on Facebook, follow us on Twitter or for more information, please visit RenoRodeoFoundation.org.







