The Ferraro Group, an award-winning public relations and public affairs firm with offices in Las Vegas, Reno, Carson City, Phoenix, and Washington, D.C., announced today that Dayla Ayers has joined the firm as an assistant account executive in its Las Vegas office. Additionally, Samantha Anderson has joined the firm as a social media specialist.
In her new role, Ayers will assist with building and implementing public relations plans and strategy documents, event planning and coordination, media relations, and developing creative PR campaigns for clients. With a background in editing, writing, and branding, she is passionate about storytelling and helping with brand image. As a Las Vegas native, Ayers earned her Bachelor of Arts in Marketing with an emphasis in Communication Studies at the University of Nevada, Las Vegas.
As a social media specialist, Anderson assists with developing and managing the social media accounts of various clients through content creation, copywriting, graphic design, social engagement and content scheduling. Recently, Anderson earned a Master of Arts in Journalism and Media Studies at the University of Nevada, Las Vegas. While specializing in media studies, she cultivated her talents in mass communication, writing and digital storytelling.
“Dayla and Samantha bring a lot of talent to their roles, and we are excited they have joined our team,” said Holly Silvestri, co-owner and partner with The Ferraro Group. “As our firm continues to grow, we are grateful for our new hires and the stellar work they bring to our clients.”
About The Ferraro Group
The Ferraro Group is a leading Nevada public relations and public affairs firm that provides strategic communications counsel to corporations, coalitions, associations, and individuals. With offices in Las Vegas, Reno, Phoenix, Carson City and Washington D.C., the firm specializes in strategic positioning, PR and community outreach campaigns, reputational management,
media relations, social media campaigns, special events, crisis management and advocacy. To learn more, visit the website at www.theferrarogroup.com.
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