Hope For The City is proud to announce a powerhouse partnership with The Maxx Crosby Foundation, whose commitment will tackle hunger, support youth
drug prevention, and uplift more than 100,000 children and families across the Las Vegas Valley.
This transformative gift will deliver food, critical resources, and hope to some of Southern Nevada’s most vulnerable people—all year long. And they’re not stopping there. The Maxx Crosby Foundation is also joining the starting lineup as a Title Sponsor of the first-ever Electric City Light Show—a high-energy, drive-thru holiday experience lighting up Las Vegas from November 12 through January 4.
Electric City will feature millions of synchronized lights, over-the-top displays, live characters, and festive surprises. But it’s more than just a show—dedicated service nights will provide families in need with warm clothing, hygiene kits, hand-selected toys, holiday meals, and access to vital resources. It’s holiday magic with purpose.
The Foundation’s support will also help roll out The Hope Bus—a mobile outreach unit delivering food, clothing, hygiene products, and school supplies directly to Title I schools, making sure students and families receive what they need, where they need it. In addition, their gift will fund year-round drug prevention programs for middle and high school youth. It will also support forums for parents, educators, and community leaders—equipping families with practical tools to fight and prevent addiction.
“This isn’t just a sponsorship—it’s a full-court press on the toughest challenges facing our community,” said Mike Bodine, CEO of Hope For The City. “With The Maxx Crosby Foundation in the game, we’re going on offense—empowering youth, strengthening families, and making plays in our city that create real, lasting change.”
Rachel Crosby, co-founder of The Maxx Crosby Foundation, shared, “Maxx and I have always believed in using our platform to make a real difference. As a mom, this hits home for me – knowing our support will bring joy to kids, hope to families, and help young people make better decisions through prevention. Hope For The City is the heartbeat of this community, and we’re honored to be a part of their team.”
Hope For The City is deeply grateful to The Maxx Crosby Foundation for their unwavering generosity and compassion—helping us bring lasting hope and support to children and families across Las Vegas. For more information on the Electric City Light Show, visit https://hopeforthecity.org/lightshow/.
