LAS VEGAS (June 2026) – YESCO, the 106-year-old company known for creating, repairing and maintaining internationally recognizable signs, announces the completion of a new marquee for Caesars Palace at the intersection of Flamingo Road and Las Vegas Boulevard on the world-famous Las Vegas Strip. Designed, engineered, fabricated and installed by YESCO in partnership with out-of-home media company Branded Cities, the colossal sign introduces a striking new visual presence for one of Las Vegas’ most iconic resort destinations.
Standing 210 feet tall and 62 feet wide, the large-scale marquee features Mitsubishi Diamond Vision LED technology with a 16mm pixel pitch, delivering vivid, high-impact visuals visible from multiple vantage points along the Strip. The structure incorporates illuminated Caesars Palace channel letters, halo-lit dimensional logos and expansive digital display surfaces designed to support both Caesars Palace branding and out-of-home advertising opportunities.
Located directly on one of the busiest pedestrian and vehicle corridors in Las Vegas, the marquee was strategically designed to command attention while complementing the architectural identity of Caesars Palace. In addition to the LED display system, the installation includes custom fabricated illuminated branding elements and architectural detailing inspired by Caesars Palace’s recognizable aesthetic.
“For four generations, we’ve designed and fabricated some of the most prominent marquees and icons that define the Strip’s visual identity,” said Jeff Young, executive vice president, YESCO. “Signage is part of the city’s entertainment experience – it creates energy and a sense of spectacle people instantly associate with Las Vegas and world-renowned properties like Caesars Palace.”
ABOUT YESCO
YESCO specializes in the manufacture of custom electric signs, sign maintenance and out-of-home advertising. In addition, YESCO operates sign and lighting service repair stores throughout North America as well as a sign financing business. Thomas Young founded the company in Ogden, Utah, in 1920 after borrowing $300 from his father. YESCO began by offering wall painted advertisements, gold-leaf window lettering and coffin plates. Today, helmed by the third and fourth generations of the founder’s family, YESCO creates, services and maintains award-winning displays for some of the most prestigious brands. For more information, go to www.YESCO.com.
