In an effort to encourage responsible decision-making and reduce impaired driving, Nevada’s Zero Fatalities Program is partnering with Lyft to offer discounted rides throughout the 4/20 weekend in Las Vegas and Reno. The initiative will provide $5 off Lyft rides, helping community members get to and from their destinations safely.
“Impaired driving is completely preventable,” said Zero Fatalities Program Manager Anita Pepper. “On 4/20, and every day, responsible choices save lives. If you plan to use cannabis, make a plan to get home safely and do your part to keep our roads safe.”
From 5 p.m. on April 19 through 7 a.m. on April 21, riders can redeem $5 off one Lyft trip using the code SAFERIDENV. The offer is available to 300 riders total, one ride per rider, while supplies last. The discount can be redeemed directly in the Lyft app or by visiting: https://www.lyft.com/lp/SAFERIDENV.
To learn more about Zero Fatalities and statewide roadway safety efforts, visit ZeroFatalitiesNV.com.
About Zero Fatalities
Nevada’s Zero Fatalities Program is all about eliminating fatalities on Nevada roadways. Some people may think zero is an impossible goal, but when it comes to your family and friends, what other number would be acceptable? We’re aiming for zero because everyone matters. The road to zero targets key behaviors like buckling up, being pedestrian and motorcycle safe, eliminating impaired driving, focusing on the road, and stopping on red.
To learn more about Nevada traffic safety, please visit www.zerofatalitiesnv.com. Follow Zero Fatalities on Facebook, X and Instagram.
Media Contacts:
Kirvin Doak Communications
Anita Pepper, Public Information Officer
State of Nevada, Department of Public Safety — Office of Traffic Safety
