Nine Marketing Myths According to John R. Graham of Graham Communications, "marketing seems to be shrouded in myths and misconceptions." Here are nine myths that can thwart successful marketing efforts: Marketing can be done on a shoestring. It’s often difficult to understand that marketing is an investment in the future of your company. Nobody expects accounting, … [Read more...] about May 2001: Business Up Front
Departments
May 2001: Face to Face
Name: Dan Hughes Title: President Company: Suburban Graphics, Inc. Location: Las Vegas Type of Business: Full-service graphics firm, specializing in designing and producing graphics for gaming devices, indoor/outdoor signage, backlit signs and vehicle wraps. Years in Nevada: 27 Years with Company: 17 Biggest Business Challenge: Our company has been … [Read more...] about May 2001: Face to Face
May 2001: State the Issues
Should the Nevada Public Employees Retirement System (PERS) earmark a portion of its portfolio for investments in Nevada-based companies? Nevada Must Invest in Itself By Robb Smith Evidence demonstrates that a state that invests in itself experiences a more diversified tax base, better education, a better-trained workforce and greater opportunities for its people. With … [Read more...] about May 2001: State the Issues
April 2001: Building Nevada Briefs
Ground Broken for Republic Mortgage Building Republic Mortgage recently celebrated a groundbreaking ceremony at the site of the company’s future 16,117-square-foot office facility at Sahara Avenue and Fort Apache Road in Las Vegas. Seen (from left) are David Moody, vice president, Community Bank of Nevada; Beverly House, senior vice president, Republic Mortgage; Chris Grant, … [Read more...] about April 2001: Building Nevada Briefs
April 2001: Business Briefs
Sprint Says Thanks a Million Sprint recently installed its millionth telephone line in Southern Nevada, doubling the number of phone lines since 1992. In honor of the occasion, the Sprint Prize Patrol showed up at the home of Scott and Angela Shepherd to congratulate them on receiving the millionth phone line. Sprint’s vice president and general manager Lou Emmert awarded the … [Read more...] about April 2001: Business Briefs
April 2001: Business Indicators
Stock-market volatility and declining share prices would, other things being equal, suggest economic weakness. Wall Street activity, however, does not always reflect economic fundamentals on Main Street. Indeed, despite falling stock-market indexes since March 2000, overall U.S. economic activity remains generally healthy with the latest unemployment rate (February 2001) at 4.2 … [Read more...] about April 2001: Business Indicators
April 2001: Business Up Front
JUST SAY THANKS A simple "thank you" still goes a long way in motivating employees, according to a recent survey of financial executives conducted by the Accountemps staffing service. Thirty-eight percent of those polled said that, other than monetary rewards, frequent recognition of accomplishments is the best way to encourage staff members. Frequent communication ranked a … [Read more...] about April 2001: Business Up Front
April 2001: Face to Face
Name: Leah Bryant Title: Division President Company: KB Home Location: Las Vegas Type of Business: Homebuilder: The Las Vegas division of KB Home (formerly Kaufman and Broad) is the largest homebuilder in Nevada, delivering 3,013 homes in 2000. Years in Nevada: 25 Years with Company: 22 Biggest Business Challenge: In January 1999, Kaufman and Broad … [Read more...] about April 2001: Face to Face
March 2001: Business Briefs
Reno Advertising/PR Firm Reorganizes Nevada’s oldest advertising agency, formerly known as Bayer Brown Bauserman, has reorganized and taken on three more partners. The principals in the new firm, Bayer Bauserman & Company (shown here) are: Jim Bauserman, Josh Luke, Stephanie Clemo, Steven Aramini and Mark Bayer. The three new partners are all under the age of 30 — Aramini … [Read more...] about March 2001: Business Briefs
March 2001: Business Indicators
With this issue we introduce a new format. The format identifies recent growth rates, computed as the percentage change over the last two observations, and trend, computed as the percentage change for the latest period over the same period a year ago. We have added some new national indicators to round out our list of the most often watched indicators. In addition, we include a … [Read more...] about March 2001: Business Indicators
March 2001: Business Up Front
The Best of "Resumania" "Resumania" is a term coined by the staffing firm Robert Half International to describe errors made by job seekers on résumés, applications and cover letters. Although the bloopers are fun to read, the purpose of publishing them is to emphasize the importance of professionalism and proofreading in résumé preparation. The firm has been collecting amusing … [Read more...] about March 2001: Business Up Front
March 2001: Face to Face
Name: Richard D. (Rick) Smith Title: President/CEO Company: RDS Associates, LLC Location: Las Vegas Type of Business: Commercial real estate development focusing on mixed-use business parks, including office, flex, industrial and support retail. Years in Nevada: 6 Years with Company: 2 Biggest Business Challenge: It’s a challenge to stay strategically … [Read more...] about March 2001: Face to Face
February 2001: Building Nevada Briefs
Triad Development to Build in Summerlin Triad Development has purchased land in Las Vegas for its newest project, the Plaza Commerce Center, a 9.42-acre commercial site in Summerlin. The principals of Triad Development, shown above, are J. Christopher Stuhmer, W. Stewart Gibbons, Mark Fine, Daniel Otter, Scott Godino and Douglas Crook. The Plaza Commerce Center, a … [Read more...] about February 2001: Building Nevada Briefs
February 2001: Business Briefs
Cryo-line Opens Henderson Facility Canada-based Cryo-line Supplies held a grand opening for its first U.S. plant in Henderson on December 8. The 10,500-square-foot refrigeration management facility at 350 Sunpac Court will become the company’s main center in the United States for recovering and reclaiming refrigerants. Cryo-line has acquired the exclusive North American rights … [Read more...] about February 2001: Business Briefs
February 2001: Business Indicators
The October and November data now available bring some clear signs that the economy’s robust growth has slowed. Throughout 2000, the Fed repeatedly hiked the federal funds rate — the rate that banks charge each other — and the discount rate — the rate that the Fed charges member banks. These Fed activities have tugged at the market forces driving interest rates and asset … [Read more...] about February 2001: Business Indicators