The 10th Anniversary Viva Taco Festival, presented by Mariana’s Supermarkets, returns to Craig Ranch Park October 31 through November 2, 2025 — this year taking place on the newly developed Craig Ranch Park soccer fields and expanding with new experiences for families and the community.
What began as a local food celebration has grown into one of Las Vegas’ signature cultural festivals, blending culinary competition, live entertainment, heritage traditions, and family attractions.
More than 40 taco vendors from across the United States will compete for top honors, offering authentic regional styles from street to gourmet. Guests can also enjoy the fan-favorite Penta Building Group Lucha Libre Wrestling Arena, featuring masked luchadores and high-energy performances throughout the weekend.
The festival experience continues with the Vasquez Law 360 Car Show, showcasing more than 400 vehicles each day — including classics, lowriders, custom builds, and new-generation performance models.
Cultural heritage remains a centerpiece through the Ruiz Law Firm Día de Muertos Altares Tent, displaying altars, art and tributes honoring loved ones in a celebration of memory and tradition.
Fan-favorite competitions return, including the YoNuts Chihuahua Beauty Contest and the De Castroverde Law Catarina Contest, highlighting creativity, costume design and cultural artistry.
New for 2025, the festival debuts Viva Safe Street — a family-friendly, trick-or-treat experience on Friday from 5 PM to 8 PM, providing a protected space for children and families to enjoy Halloween-night festivities inside the festival footprint.
Also new this year, a three-day mixed-division soccer showcase for both youth and adult teams will take place on the festival fields across all three days (no finals format).
Nighttime entertainment includes the Cumbia Queen on Friday and the legendary Sol de México on Saturday. For guests 21 and over, the Casa De Juliette Tequila Tasting Tent offers a separate ticketed tasting experience. Bars throughout the grounds will also feature beverage options from Modelo and High Noon.
Tickets are available now at VivaTacoFest.com and at all Mariana’s Supermarkets.
Guests arriving in a Ford vehicle will have access to Friendly Ford VIP Parking, offering complimentary upfront parking near the main entrance while space is available.
The Viva Taco Festival marks a decade as one of Las Vegas’ largest multicultural community events — uniting food, music, culture, competition, and family experiences across three full days.
