Watsonville, CA (August 25, 2023) – California-based Biocidin Botanicals announced the promotion of three members of its west-coast based Marketing Department today, recognizing their exceptional talent and dedication to both the company and its customers. The promotions reflect the core values that define Biocidin Botanicals as an organization – caring, wisdom, and collaboration.
Shawnee Mora, of Aptos, CA, was promoted from Director of Marketing to Senior Director of Marketing. With 15 years of experience in the Health and Wellness Industry leading teams at companies including Nordic Naturals and Designs for Health, Mora will use her expertise to continue to build the company’s growing Marketing team. Biocidin Botanicals’ president Maria Ackerman noted Mora’s unwavering dedication to the company’s mission and values. “Shawnee’s innovative thinking, positive outlook, and commitment to nurturing the growth of our team and initiatives have been truly remarkable,” she said. Ackerman added that Mora will continue to use her strategic vision and expertise to steer the company’s marketing efforts.
Events Manager Donna Putnam, of Reno, NV, is now Biocidin Botanicals’ Director of Events and Public Relations. “As our company continues to experience rapid growth, it’s time to build an in-house public relations team,” Ackerman said, adding that Putnam has a proven track record in event management and public relations. “Her commitment to delivering exceptional events has made a significant impact during her almost three years with our company,” Ackerman said. Putnam will continue to lead the events team and bolster relationships with both partners and customers, as well as develop Public Relations strategies around the company’s thought leadership and product innovation.
Lisbeth Darsh, of Seattle, WA, was promoted to Director of Digital Strategy after three years driving impressive results as Senior Manager of Digital Strategy for Biocidin Botanicals. “Lis’s ability to envision, craft, and implement effective digital campaigns and communications has shaped and enhanced our online presence,” Ackerman said, noting that Darsh was instrumental in establishing the CrossFit brand. “As the Director of Digital Strategy, Lis will be integral in bringing our digital marketing to new heights.”
Biocidin Botanicals’ Founder and Formulator Rachel Fresco noted that all three women embody the company’s core values of caring, wisdom, and collaboration. “Each of these remarkable women reflects profound wisdom in their respective areas,” she said. “They consistently demonstrate care for our team and our company’s success. Their collaboration with cross-functional teams has achieved remarkable outcomes. I look forward to witnessing great things for our company as they take on their new roles.”
ABOUT BIOCIDIN BOTANICALS ®
Biocidin Botanicals® is a leader in botanical supplements and a pioneer in microbiome health. Its legacy broad-spectrum botanical blend Biocidin® was formulated in 1989 in response to challenging health conditions related to microbial imbalances. More than 30 years later, the company offers a curated line of targeted support products to boost patient health. Healthcare practitioners have utilized these clinically effective, evidence-based products for over three decades to help millions of patients achieve vibrant health and wellness. Biocidin Botanicals® will continue to lead the way in functional and integrative medicine through its plant-powered products. Visit their website at www.biocidin.com or check them out on Instagram, LinkedIn, and YouTube for more information.
###
