~Multichannel Campaign Highlights Manufacturing Revival, Job Creation, Public Health, and Community Impact, with Significant Benefits for Nevada Businesses~
Philip Morris International’s U.S. businesses (“PMI U.S.”) launched “Invested in America,” a dynamic advertising campaign spotlighting the company’s unwavering commitment to America, including Nevada, and its contributions to economic growth, job creation, public health, and community development. The campaign underscores PMI U.S.’s role in revitalizing manufacturing, creating high-quality jobs, offering adults 21+ who smoke better alternatives, and fostering stronger communities, with a notable impact on Nevada’s business landscape.
“Philip Morris International is invested in America’s future—and we have a proud story to tell,” said Stacey Kennedy, CEO of PMI U.S. “From building our advanced manufacturing facilities to contributing to progress within communities nationwide, the people of PMI U.S. are helping to write America’s next chapter. Our story is part of the story of America, unfolding from our global headquarters in Stamford, Connecticut, to our operations across America’s heartland, where we will continue to create high-quality, high-paying jobs and invest in innovation for generations to come.”
The ad campaign captures PMI U.S.’s vision of what responsible business leadership looks like in today’s America, grounded in the places it calls home. It is rooted in concrete actions that deliver tangible benefits to American workers, communities, and the economy. The campaign launched with full-page print advertisements, and a corresponding digital campaign will follow. Together, the ads will introduce PMI U.S.’s vision to decision-makers and opinion leaders across the business, policy, and civic spheres, inviting them to join a coalition of stakeholders dedicated to the country’s success. It will also tell the PMI U.S. story to Americans, who want to see corporations step up to the challenges they see in their lives and communities.
The campaign emphasizes four key pillars of PMI U.S.’s commitment:
1. America’s Manufacturing Comeback: PMI U.S. has announced over $800 million in investments for new and expanded U.S. manufacturing facilities to produce smoke-free products. In Nevada, these efforts support the state’s manufacturing sector by creating high-skilled, high-paying jobs and fostering partnerships with local suppliers and businesses, boosting the regional economy.
2. Advancing Public Health: PMI, which has never sold cigarettes in the U.S., is dedicated to helping America’s ~30 million legal-age adults who smoke switch to FDA-authorized, smoke-free alternatives. These scientifically substantiated options offer better choices for adults 21+ who would otherwise smoke, contributing to improved public health outcomes in states like Nevada.
3. Strengthening Communities: PMI U.S. invests strategically in communities where its employees and 21+ adult consumers live, including Nevada. Focusing on sustainable impact, PMI U.S. supports causes like military veterans, economic empowerment, and disaster response. In Nevada, these initiatives bolster local nonprofits and community organizations, enhancing the state’s social and economic fabric.
4. Purpose-Driven Performance: With over $14 billion invested globally in smoke-free innovation since 2008, PMI U.S. drives transformative solutions while delivering strong business results, benefiting Nevada’s economy through job creation and partnerships with local businesses.
“This campaign embodies our innovation and determination to reshape an entire industry and strengthen America,” Kennedy added. “It also reflects our commitment to meaningful investments that create genuine value for our business, our workforce, and our communities. In every state where we operate, we’re not just doing business—we’re creating opportunities that will define the America of tomorrow.”
About Invested in America
Philip Morris International Inc.’s U.S. businesses (collectively, “PMI U.S.”) are on a mission to improve public health in America by providing the ~30 million legal-age consumers who still smoke traditional cigarettes with better, smoke-free alternatives. PMI U.S. is committed to responsible marketing practices that help prevent access to its products by people under the age of 21. PMI U.S. businesses employ more than 2,500 people across America. Since 2022, PMI U.S. has contributed approximately $25 million to charitable causes, amplifying the good work of organizations already active within communities through financial contributions and volunteering. For more information, please visit www.pmi.com/us/ and www.pmiscience.com.
