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LAS VEGAS — South Point Hotel, Casino & Spa today announced a new multi-year partnership with PBR (Professional Bull Riders), further strengthening a relationship that has spanned more than two decades.
The sponsorship will extend across the property’s arena, hotel and casino operations, enhancing the guest experience with expanded PBR branding, activations and entertainment offerings. As part of the agreement, PBR will receive prominent signage and display opportunities throughout the arena, reinforcing South Point’s longstanding role as a premier destination for Western sports and entertainment.
A centerpiece of the partnership is the transformation of the Silverado Lounge into the all-new PBR Lounge—a Western-themed cocktail bar with additional televisions, including at least one dedicated to 24/7 PBR event coverage, along with new Western-inspired décor, music, and a menu of PBR-themed cocktails. The lounge will also introduce extended hours and host regular activations throughout the year, including autograph signings and special appearances by PBR riders.
“This partnership is a natural evolution of a relationship that has meant so much to our property and our guests for more than 20 years,” said Ryan Growney, general manager at South Point Hotel, Casino & Spa. “The new PBR Lounge and expanded presence throughout the property will give our guests even more ways to engage with the excitement of professional bull riding year-round.”
South Point continues to play a key role in PBR’s presence in Las Vegas, serving as a major sponsor and one of the host hotels for the annual PBR Teams Championship each fall. The South Point Arena has also proudly hosted the PBR Challenger Series Championship and the American Bucking Bull Inc. World Finals for more than 20 consecutive years.
“South Point has been one of PBR’s most valued partners and strongest supporters for more than two decades, playing an important role in our growth and helping us deliver unforgettable experiences for riders and fans alike,” said Sean Gleason, CEO and Commissioner of PBR. “This expanded partnership reflects our shared commitment to Western sports and entertainment and creates exciting new opportunities to bring the PBR brand to life year-round at a venue that continues to set the standard as a destination for the Western lifestyle and the sport of professional bull riding.”
This enhanced partnership underscores both organizations’ shared commitment to delivering world-class Western sports entertainment while honoring the legacy and growth of professional bull riding.
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About South Point Hotel, Casino & Spa
Featuring more than 2,100 guestrooms, South Point Hotel, Casino & Spa overlooks the famous Las Vegas Strip and the serenity of the surrounding mountainscape. Each oversized guest room features state-of-the-art LED televisions as well as WiFi with high-speed internet connections. Guests visiting South Point Hotel will experience affordable luxury through a casino offering top-of-the-line gaming technology, over 2,200 slot and video poker machines, more than 60 table games and a separate race and sports book area, 11 restaurants, including the award-winning Michael’s Gourmet Room, world-class Costa Del Sur Spa and Salon, a 400-seat showroom featuring headliner entertainment, a 640-seat Bingo room, a 16-screen Cinemark movie complex, a state-of-the-art 64-lane bowling center, a 52,000-square foot Conference Center and an 80,000-square foot Exhibit Hall. South Point Hotel is also home to the Tournament Bowling Plaza, a multi-million-dollar professional bowling tournament facility. In addition, South Point Hotel has the finest equestrian event facility in the country. The 240,000 square feet of event space features three climate-controlled arenas, vet clinic, feed store, more than 1,200 climate-controlled stalls and plays host to some of the country’s most unique events. South Point Hotel, Casino & Spa is at 9777 Las Vegas Blvd. South, Las Vegas, NV 89183.
“Official Hotel and Casino of Las Vegas Motor Speedway” and sponsor of the October 2026 Las Vegas NASCAR Cup series race, South Point 400.
For more information or for room reservations, call 702-796-7111 or visit the South Point Hotel, Casino & Spa website. Connect with South Point on Facebook, Twitter, YouTube, and Instagram.
South Point Hotel Media Contact
Kirvin Doak Communications
Lynne Ravenscraft, Director of Marketing
