RENO, Nev. – Travel Nevada, the state’s official tourism authority, and DESO, a small-batch outdoor apparel brand headquartered in Nevada, have announced an upcoming launch event celebrating their exclusive collaborative collection, designed to inspire adventurers to explore the lesser-known landscapes of Nevada.
The launch event, “A Pretty Out There Launch Party,” is open to the public and will be held at DESO’s flagship store near Midtown Reno (400 S Wells Ave, Suite A, Reno, NV 89502) on Friday, April 25, from 4 to 9 p.m. Guests can expect an exclusive collection unveiling, live music, local food and drinks, giveaways, photo opportunities and an evening of storytelling centered around the six off-the-beaten-path Silver State destinations featured in the collection. More information can be found at https://travelnevada.com/landing-page/deso-event-landing-page.
Designed by Kylie Sky Souza, a creative director and illustrator at Reno-based design agency Commence Studio, each piece of clothing in the collection – including hats, beanies, tees, camp shirts, and more – features illustrations based on the attributes of each of the following towns:
- Verdi: A mix of outdoor adventure and silver mining history
- Baker: Dark night skies and wide-open wonders
- Mesquite: A striking desert landscape, dark night skies and petroglyphs
- Goldfield: A cultural history and ghost town, playing into Nevada’s offbeat side
- Winnemucca: Basque culture, history and heart of the state
- Jarbidge: Sagebrush Saloons, outdoor adventure and a “Wild West” feel
“The DESO and Travel Nevada apparel collection is more than just merchandise; it’s a call to adventure, inviting travelers to ‘Get a Little Out There’ and explore the heart of Nevada,” said Caroline Sexton, chief marketing officer at Travel Nevada. “This launch event is the opportunity for us – a Nevada-based retailer, a Nevada artist and the proud Nevadans at Travel Nevada – to showcase parts of the state to Renoites who may not even know what’s just beyond their backyard, all while promoting sustainable tourism and supporting vital conservation efforts.”
A portion of each purchase from the collection supports the Great Basin Institute, a 501(c)(3) nonprofit interdisciplinary field studies organization that promotes environmental research, education and service throughout the West. The Institute drives applied research and ecological literacy through its community engagement and agency partnerships in support of national parks, forests, open spaces and public lands.
“Our collaboration with Travel Nevada embodies the spirit of unexpected adventure and beauty found across the state,” said Jordan Basile, founder of DESO. “Through the apparel collection, we’re thrilled to be able to bring more awareness to the towns throughout our home state that make it truly unlike any other.”
Items from the collection are available for purchase at the DESO Flagship in Reno and online at https://desosupply.com/collections/travel-nevada.
EDITORS: High-resolution images of the Travel Nevada x DESO collection are available here (credit: DESO and Tucker Adams).
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About Travel Nevada
The heart of Nevada shines through Travel Nevada, an organization focused on sharing the experiences, landmarks and living legends that make the Silver State a one-of-a-kind destination. Through community collaborations and strategic partnerships, we aim to connect with both locals and visitors alike, showcasing the sometimes-surprising, always-exciting treasures that keep people coming to Nevada. It’s theirs to explore–and ours to safekeep, from preserving our wild-at-heart way of life to our wide-open spaces. For more, visit travelnevada.com.
About DESO
Born out of time spent in Desolation Wilderness, a remote treasure in the Sierra Nevada mountains, Deso designs for those who are #wayoutthere. Intended to seamlessly blend lives in the city with time around the campfire, we’ve set our sights on function-driven style. With meticulous attention to detail, it is our goal to create truly unique garments. For more, visit desosupply.com.
